Pinehurst Logo Design

Nearly every new Pinehurst organization knows they are in need of a logo, however few entrepreneurs fully recognize the essential role their business logo can perform in their financial success, or precisely why one business logo works more effectively than another. A company logo has a critical and sustaining effect on the growth of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Pinehurst companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle developed for a Pinehurst coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older section of the town and really wanted to visualize a nostalgic vibe without appearing as uninteresting or low energy. I accomplished both of these jobs by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Pinehurst clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more unforgettable.

logo style with a jumping environment-friendly frog made for a family fun facility in Pinehurst.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Pinehurst travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pinehurst logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Pinehurst logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased opinions on the benefit of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design understand how vital a logo design is for their company so they are much more invested in the outcome. Every logo design project possesses it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Pinehurst book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a published book since it is often the very first thing a person views in the book store. With regard to a publisher, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was certainly a winner.

 Pinehurst logo design made use of for advertising and marketing and also a label layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be antique cases. For this brand design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Pinehurst, layout include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related a spirit of relaxation and class for their new hair salon. I created a concept that did not go the obvious direction of crafting just a stylized orchid but rather delivered a business logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they really wanted to transmit to their clients.

Arabian steed logo design developed for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Cafe logo style a little restaurant, layout contains a modified script typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a customized manuscript font style which floats above a group of ornate lines and dots.

Logo layout for a software application developer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a Pinehurst indoor developer, style attribute a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pinehurst interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pinehurst logo design assignment was completed for a leadership expert that helps business professionals to become more successful at handling people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned products to other sports enthusiasts. I designed their Pinehurst logo dsign along with an illustration which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Pinehurst regional farm it was actually created for a products broker, and this logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projects trust, success, and luxury.
Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.