Raleigh, North Carolina Logo Design

Each and every new Raleigh organization knows they are in need of a logo, however few new business owners fully grasp the essential role their organization’s logo will make in their becoming successful, or exactly why one logo design works better than another. A logo has a critical and sustaining impact on the growth of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Raleigh, North Carolina companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bicycle created for a Raleigh, North Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old part of the community and hoped to project a retro vibe without appearing as boring or low energy. I fulfilled both jobs by means of developing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria created for Raleigh, North Carolina medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog created for a family members fun center in Raleigh, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - made for Raleigh, North Carolina traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Raleigh logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Raleigh logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get objective point of views on the value of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design comprehend how essential a logo design is for their organization so they are way more invested in the result. Every logo job has it’s allotment of difficulties, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Raleigh, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most essential part of a printed book since it is in most cases the primary thing a person views in the book shop. Concerning a publishing company, it’s the optimal opportunity that they will ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was surely a winner.

 Raleigh logo style used for advertising and marketing as well as a tag design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Raleigh, North Carolina, design include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs considering that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a spirit of simplicity and elegance for their new hair salon. I created a design which did not go the obvious path of designing just a stylized orchid but rather created a logo design that implied a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to forecast to their clients.

Arabian steed logo layout created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept customized to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe logo layout a small dining establishment, design consists of a customized manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design contains a changed script font style which hovers over a group of luxuriant lines as well as dots.

Logo design for a software program programmer the design features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it brands the enterprise it stands for.

Advance logo design created for a Raleigh, North Carolina interior developer, style function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Raleigh, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Raleigh, North Carolina logo design job was undertaken for a management consultant that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand products to other sports enthusiasts. I designed their Raleigh logo dsign utilizing an illustration which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Raleigh, North Carolina regional farm it was in reality devised for an investments broker, and this company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects self-confidence, financial success, and opulence.

 Raleigh Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for outwardly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.