Rocky Mount Logo Design

Nearly every new Rocky Mount venture knows they require a logo, however few new business owners entirely realize the essential role their business logo can make in their becoming successful, or why one logo performs far better than another. A business logo has an instant and lasting impact on the success of a business, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Rocky Mount businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike created for a Rocky Mount coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older section of the area and really wanted to cast a nostalgic tone without appearing as stodgy or low energy. I achieved each of the jobs via designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs made for Rocky Mount clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the field of healthcare that works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog designed for a family members fun center in Rocky Mount.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - made for Rocky Mount traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Rocky Mount logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Rocky Mount logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the merit of a design. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how crucial a logo design is for their company so they are way more invested in the outcome. Every logo design project has it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Rocky Mount publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most important part of a published book since it is often the primary thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was certainly a success.

 Rocky Mount logo style utilized for advertising as well as a tag design for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Rocky Mount, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects due to the fact that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a feeling of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious route of designing just a stylized orchid but rather crafted a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design created for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design contains a customized manuscript font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a modified manuscript typeface which floats above a group of elaborate lines and also dots.

Logo layout for a software application designer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the substance supporting a logo is just as important as how it serves the company it represents.

Develop logo style developed for a Rocky Mount indoor designer, design function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rocky Mount interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rocky Mount logo design job was carried out for a management guide that enables business professionals to develop into more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I created their Rocky Mount logo dsign with an illustration that seizes the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Rocky Mount regional farm it was really designed for a products broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a brand mark that projects trust, effectiveness, and prosperity.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.