Rocky Mount, North Carolina Logo Design

Nearly every new Rocky Mount business realizes that they require a logo, but few entrepreneurs fully are aware of the crucial role their logo design will perform in their success, or precisely why one logo functions far better than another. A business logo has a critical and sustaining influence on the growth of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Rocky Mount, North Carolina businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Rocky Mount, North Carolina coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old section of the area and wanted to visualize a retro tone without appearing as stodgy or low energy. I achieved the two jobs by means of designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide as well as bacteria designed for Rocky Mount, North Carolina clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, especially the field of healthcare which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog developed for a family enjoyable facility in Rocky Mount, North Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - created for Rocky Mount, North Carolina travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rocky Mount logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Rocky Mount logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with folks that they don’t actually know so as to get neutral judgements on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their logo comprehend how crucial a logo design is for their business so they are way more invested in the outcome. Every logo job has it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Rocky Mount, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most critical part of a published book considering that it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was surely a winner.

 Rocky Mount logo layout made use of for advertising and also a tag design for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be antique cases. For this custom logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Rocky Mount, North Carolina, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of peace and class for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but alternatively created a business logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their clients.

Arabian steed logo design produced for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design fashioned to illustrate the unique physical traits of the Arabian kind of equines. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo design a little dining establishment, style contains a changed script font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a customized manuscript font which hovers over a team of elaborate lines and also dots.

Logo design for a software programmer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the business it represents.

Evolve logo style produced for a Rocky Mount, North Carolina indoor developer, design attribute a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rocky Mount, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rocky Mount, North Carolina logo design project was undertaken for a leadership guide that enables business professionals to become more effective at overseeing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I created their Rocky Mount logo dsign using a graphic that pulls in the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Rocky Mount, North Carolina area farm it was actually developed for a products broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projects self-confidence, financial success, and prosperity.

 Rocky Mount Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for externally facing arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.