Acute Care 360 ImageCo, Rocky Mount, North Carolina, NC,

ImageCo, Rocky Mount, North Carolina, NC,

Evolv Design logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Rocky Mount, North Carolina, NC,

ImageCo, Rocky Mount, North Carolina, NC,
ImageCo, Rocky Mount, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Rocky Mount, North Carolina, NC,

FSA OK logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Rocky Mount, North Carolina, NC,

School board logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Smart kernels logo designed by ImageCo, Rocky Mount, North Carolina, NC,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they can’t reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t contain actual examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Rocky Mount LOGO DESIGN​

For over 20 years ImageCo has been helping business owners establish memorable brands. We have done brand identity design work for farmers, educational institutions, heart surgeons, wedding singers, coffee shops, retail stores, and practically every other kind of business concern you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. As a result of our sign first strategy our designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first approach insures that our logos are just as reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and remembered no matter of size or function.

American Made ★ Design

Something which really sets ImageCo apart from other design firms that you probably have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do in-house. Irrespective of the kind of project we accept, logo design, web site, trade show booth, or commercial sign, we do not, and never will farm out our customer’s projects to companies based outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and determines the terms of how my customers and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Virtually every new Rocky Mount business understands that they need a logo, yet few new business owners thoroughly comprehend the key role their company logo can make in their becoming successful, or why one business logo functions better than another. A business logo has an immediate and long term effect on the viability of a business, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Rocky Mount businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be grasped in just a glimpse.
  2. Scalability: from label to retail signs a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark as well as the process of marking something to ensure that it can be identified, its genesis comes from the brand burned onto livestock. Today a brand indicates pretty much anything with an objective, regardless of whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s goal is to create a mental image that the audience will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes people want those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of most branding companies you’ll discover that they are frequently re-branded advertising and marketing firms. When someone claims they are in advertising and marketing most individuals will likely have a preconceived notion about what they do. Yet when someone claims “I’m in branding”… it simply seems more impressive, perhaps it’s since most people do not fully understand what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or company that influence view points. This mainly includes the name, the logo design, the packaging, the different colors used however can additionally consist of audio, lights, texture, signs, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the image of a company, a product or an institution. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and sales brochures. Some visual designers also design web sites and also user interfaces. The crucial function of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing actions, results and also assumptions.

Featured signs/logos

Retro logo layout of a bike developed for a Rocky Mount coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the community and hoped to project a vintage atmosphere without coming across as uninteresting or low energy. I fulfilled both tasks via designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs developed for Rocky Mount clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the field of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo design with a leaping eco-friendly frog designed for a family enjoyable facility in Rocky Mount.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - created for Rocky Mount travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers tend not to capture places or things but instead reveal emotional journeys through the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rocky Mount logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Rocky Mount logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo comprehend how crucial a logo is for their business so they are much more invested in the result. Every logo design project possesses it’s allotment of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Rocky Mount publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is often the first thing a person sees in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a winner.

 Rocky Mount logo style made use of for advertising and also a tag layout for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Rocky Mount, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a Rocky Mount hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a sense of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious path of making merely a stylized orchid but alternatively crafted a company logo which implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to transmit to their clients.

Arabian equine logo style developed for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe, A Rocky Mount restaurant logo layout a little restaurant, style includes a changed manuscript font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo style for a software program developer the layout features and renowned Rocky Mount component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the enterprise it represents.

Advance logo layout produced for a Rocky Mountinterior developer, style feature a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rocky Mount interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Rocky Mount, the personalities for letter V and also A in center of the word advanced have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rocky Mount logo design assignment was done for a leadership expert that helps business professionals to become more effective at handling people, expectations, and productivity.

A Rocky Mount business logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their previously owned items to other sports enthusiasts.

I created their Rocky Mount logo design design along with a graphic which seizes the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Rocky Mount company logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Rocky Mount regional farm it was in reality designed for a products broker, and this company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projects self-assurance, effectiveness, and wealth.

 Rocky Mount Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for outwardly dealing with arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I struck a bullseye with the 1st shot.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known Rocky Mount sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Electrical sign design for Rocky Mount restaurnat designed by Rocky Mount Sign Shop
Rocky Mount logo design and brand identity design for Rocky Mount businesses
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,

Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,
Logo designed by ImageCo, Rocky Mount, North Carolina, NC,