Salisbury, North Carolina Logo Design

Nearly every new Salisbury organization understands that they need a logo, however few entrepreneurs fully realize the essential role their company logo will perform in their financial success, or exactly why one logo performs far better than another. A logo has an instant and sustaining impact on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Salisbury, North Carolina companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Salisbury, North Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old part of the community and wanted to visualize a retro atmosphere without coming across as monotonous or low energy. I fulfilled both jobs by developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria made for Salisbury, North Carolina medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, mainly the field of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog made for a household fun center in Salisbury, North Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for Salisbury, North Carolina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salisbury logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Salisbury logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo realize how essential a logo design is for their organization so they are much more invested in the result. Every logo job has it’s share of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Salisbury, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most crucial part of a printed book because it is usually the initial thing a person sees in the book shop. Concerning a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was definitely a winner.

 Salisbury logo design utilized for marketing and a label design for Vintage Instance features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Salisbury, North Carolina, layout consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style created for a hair style studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a spirit of simplicity and connection for their new hair salon. I created a concept that didn’t go the obvious path of crafting simply a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they really wanted to project to their customers.

Arabian horse logo design created for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept styled to embody the unique physical traits of the Arabian kind of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny restaurant, style includes a modified manuscript typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design includes a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software application designer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the business it stands for.

Progress logo layout created for a Salisbury, North Carolina indoor developer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salisbury, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salisbury, North Carolina logo design project was performed for a leadership advisor that aids business professionals to develop into more effective at handling people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand goods to other sports enthusiasts. I tailored their Salisbury logo design dsign with an image that grabs the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Salisbury, North Carolina regional farm it was really devised for a commodities broker, and this brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a image that projects self-confidence, effectiveness, and affluence.

 Salisbury Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first try.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.