Wake Forest, North Carolina Logo Design

Every new Wake Forest organization understands that they require a logo, yet few entrepreneurs entirely comprehend the pivotal role their organization’s logo can play in their success, or why one logo functions more effectively than another. A logo has a critical and sustaining effect on the viability of a company, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Wake Forest, North Carolina companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from labels to movie screens a scalable business logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be ageless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bike produced for a Wake Forest, North Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of town and hoped to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs by designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also germs developed for Wake Forest, North Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the branch of healthcare which deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog made for a family enjoyable facility in Wake Forest, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - designed for Wake Forest, North Carolina traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the photos they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wake Forest logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Wake Forest logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest assessments on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their logo comprehend how crucial a logo is for their organization so they are way more vested in the result. Every logo design job has it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Wake Forest, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most necessary part of a published book since it is ordinarily the first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was definitely a success.

 Wake Forest logo layout made use of for advertising and marketing and a tag style for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this brand concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Wake Forest, North Carolina, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a sense of relaxation and connection for their new hair studio. I created a concept that didn’t go the obvious direction of creating just a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they really wanted to transmit to their customers.

Arabian steed logo layout created for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept fashioned to illustrate the unique physical traits of the Arabian type of horses. With an unique head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a customized manuscript typeface which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a modified manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo style for a software designer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the company it stands for.

Progress logo style created for a Wake Forest, North Carolina interior designer, style function a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wake Forest, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wake Forest, North Carolina logo design assignment was undertaken for a leadership advisor that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand goods to other sports enthusiasts. I created their Wake Forest logo dsign along with a graphic which garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Wake Forest, North Carolina regional farm it was in reality designed for an investments broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projected esteem, success, and affluence.

 Wake Forest Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo design developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.