Wake Forest Logo Design

Each and every new Wake Forest company knows they require a logo, but few new business owners entirely grasp the crucial role their company logo can take in their becoming successful, or why one logo design performs more effectively than another. A business logo has an immediate and long-term impact on the growth of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Wake Forest businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Wake Forest coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older section of the area and really wanted to project a nostalgic feel without coming across as monotonous or low energy. I accomplished each of the jobs by designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs made for Wake Forest medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and much more meaningful.

logo style with a leaping eco-friendly frog made for a family enjoyable center in Wake Forest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for Wake Forest traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but rather project emotional journeys by means of the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wake Forest logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Wake Forest logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get honest point of views on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design realize how vital a logo is for their organization so they are way more vested in the final result. Every logo project possesses it’s portion of challenges, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Wake Forest publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most important part of a published book since it is in most cases the first thing a person views in the book store. Concerning a publishing company, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Wake Forest logo layout made use of for advertising and a tag layout for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Wake Forest, style consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a sense of ease and elegance for their new hair salon. I created a concept that didn’t go the obvious route of making simply a stylized orchid but alternatively delivered a company logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout produced for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design tailored to display the unique physical traits of the Arabian type of equines. By having a different head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse types in the entire world.

Las Coffee shop logo layout a little restaurant, layout consists of a changed manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design contains a customized script font style which floats above a group of ornate lines and dots.

Logo design for a software programmer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the substance supporting a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo style created for a Wake Forest indoor designer, style function a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wake Forest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wake Forest logo design job was done for a leadership coach that enables business leaders to become more efficient at handling people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned equipment to other sports enthusiasts. I tailored their Wake Forest logo design dsign along with an illustration that grabs the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Wake Forest regional farm it was in reality designed for an investments broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projects trust, success, and affluence.
Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.