Acute Care 360 ImageCo, Wake Forest, North Carolina, NC,

ImageCo, Wake Forest, North Carolina, NC,

Evolv Design logo designed by ImageCo, Wake Forest, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Wake Forest, North Carolina, NC,

Wake Forest, North Carolina, NC,

ImageCo, Wake Forest, North Carolina, NC,
ImageCo, Wake Forest, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Wake Forest, North Carolina, NC,

FSA OK logo designed by ImageCo, Wake Forest, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Wake Forest, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Wake Forest, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Wake Forest, North Carolina, NC,

School board logo designed by ImageCo, Wake Forest, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Wake Forest, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Wake Forest, North Carolina, NC,

Smart kernels logo designed by ImageCo, Wake Forest, North Carolina, NC,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio does not contain real world samples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to echo your unique vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Wake Forest LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish notable brands. We have performed logo design work for builders, universities, heart surgeons, party planners, coffee roasters, retail stores, and just about every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electric sign. As a result of our sign first method our logo designs can, and have been used in everything from garment labels to neon signs. Our sign first technique insures that our logo designs are equally effective whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and remembered irrespective of size or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design agencies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we perform ourselves. No matter the type of design project we accept, brand identity design, website design, trade show banners, or commercial sign, we do not, and never will farm-out our customer’s work to 3rd parties based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and determines the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Wake Forest business realizes that they probably need a logo, but few new business owners entirely grasp the key role their company logo will perform in their financial success, or why one business logo functions far better than another. A company logo has an immediate and long term effect on the viability of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Wake Forest businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from label to retail signs a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a company logo should be enduring and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark as well as the act of denoting something to make sure that it can be recognized, its foundation comes from the mark branded onto livestock. Nowadays a brand signifies pretty much anything with an intention, regardless if it be earnings or political parties, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to create an image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody mentions the names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the beginning of a lot of branding companies you’ll discover that they are quite often rebranded advertising agencies. When somebody says they are in marketing most individuals will likely have an idea about what they do. However when a person claims “I’m in branding”… it just seems much more impressive, possibly it’s due to the fact that many people don’t understand what it suggests to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that affect perceptions. This mostly includes the name, the logo, the packaging, the different colors utilized yet can also include sound, illumination, texture, signage, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the image of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, as well as brochures. Some identity designers also build sites as well as user interfaces. The important function of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing actions, end results and understandings.

Featured signs/logos

Retro logo layout of a bike developed for a Wake Forest coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an old part of the town and wished to cast a vintage tone without coming across as monotonous or low energy. I fulfilled both tasks by developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria developed for Wake Forest medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the branch of healthcare which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog created for a household enjoyable center in Wake Forest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - created for Wake Forest travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wake Forest logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Wake Forest logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with people that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their business logo understand how vital a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s portion of hurdles, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Wake Forest book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most vital part of a published book because it is often the very first thing a person sees in the book store. For a publishing company, it’s the optimal opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was certainly a victory.

 Wake Forest logo design made use of for marketing and also a label layout for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this logo design I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Wake Forest, design include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a Wake Forest hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a feeling of contentment and elegance for their new hair studio. I came up with a design which did not go the obvious route of making merely a stylized orchid but rather crafted a logo design which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is frequently the wrong course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to forecast to their patrons.

Arabian equine logo style developed for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept styled to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Cafe, A Wake Forest Coffee shop logo style a tiny dining establishment, layout consists of a modified script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software application developer the style functions and legendary Wake Forest element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it serves the enterprise it stands for.

Progress logo design developed for a Wake Forestinterior designer, style attribute a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wake Forest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Wake Forest, the personalities for letter V and A in middle of the word progressed have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wake Forest logo design assignment was done for a management guide that aids business leaders to become more effective at supervising people, expectations, and profitability.

A Wake Forest business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts.

I tailored their Wake Forest logo design design with an illustration which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Wake Forest company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Wake Forest regional farm it was in reality designed for a products broker, and this logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projected esteem, effectiveness, and opulence.

 Wake Forest Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the very first shot.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a popular Wake Forest sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Electrical sign design for Wake Forest restaurnat designed by Wake Forest Sign Shop
Wake Forest logo design and brand identity design for Wake Forest companies
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,

Logo designed by ImageCo, Wake Forest, North Carolina, NC,

Logo designed by ImageCo, Wake Forest, North Carolina, NC,

Logo designed by ImageCo, Wake Forest, North Carolina, NC,

Logo designed by ImageCo, Wake Forest, North Carolina, NC,

Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,
Logo designed by ImageCo, Wake Forest, North Carolina, NC,