Winston-Salem Logo Design

Each and every new Winston-Salem organization knows they need a logo, but few new business owners thoroughly grasp the essential role their logo can perform in their becoming successful, or exactly why one business logo works far better than another. A logo has a critical and long term influence on the growth of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Winston-Salem companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle developed for a Winston-Salem coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older section of town and wanted to project a retro feel without appearing as stodgy or low energy. I fulfilled both tasks via designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and germs made for Winston-Salem medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and more meaningful.

logo style with a jumping environment-friendly frog developed for a family fun facility in Winston-Salem.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - made for Winston-Salem traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Winston-Salem logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Winston-Salem logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get objective opinions on the benefit of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo is for their company so they are way more vested in the outcome. Every logo project possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Winston-Salem book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most vital part of a printed book considering that it is ordinarily the first thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was surely a winner.

 Winston-Salem logo layout used for marketing and also a label style for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be older cases. For this logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Winston-Salem, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs due to the fact that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a sense of simplicity and elegance for their new hair studio. I created a concept which did not go the obvious direction of crafting merely a stylized orchid but rather crafted a logo design which implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian equine logo design produced for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Cafe logo style a tiny restaurant, style includes a changed script typeface which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout consists of a customized script typeface which hovers above a group of elaborate lines and also dots.

Logo layout for a software program programmer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it brands the company it stands for.

Progress logo design developed for a Winston-Salem interior developer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winston-Salem interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Winston-Salem logo design job was completed for a leadership specialist that assists business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand goods to other sports enthusiasts. I designed their Winston-Salem logo dsign with an image that captures the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Winston-Salem area farm it was actually devised for a commodities broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a image that projects self-confidence, effectiveness, and wealth.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.