Bismarck Logo Design

Virtually every new Bismarck business realizes that they are in need of a logo, but few new business owners fully are aware of the key role their company logo will take in their success, or the reason that one business logo works more effectively than another. A company logo has an immediate and lasting influence on the success of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Bismarck companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Bismarck coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the area and really wanted to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled the two tasks by creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria designed for Bismarck medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, especially the field of medicine which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and even more memorable.

logo layout with a jumping green frog designed for a family members enjoyable center in Bismarck.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Bismarck traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bismarck logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Bismarck logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how essential a logo is for their organization so they are much more vested in the end result. Every logo design project possesses it’s allotment of challenges, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Bismarck book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most vital part of a published book given that it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was definitely a victory.

 Bismarck logo style made use of for marketing as well as a tag layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Bismarck, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects because it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style developed for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected a sense of tranquility and connection for their new hair salon. I came up with a concept which did not go the obvious path of making merely a stylized orchid but rather crafted a business logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to transmit to their customers.

Arabian equine logo design developed for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Cafe logo layout a small restaurant, style includes a modified script typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design includes a changed manuscript font which floats over a group of elaborate lines as well as dots.

Logo layout for a software program developer the layout features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the enterprise it represents.

Evolve logo layout created for a Bismarck interior developer, style feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bismarck interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bismarck logo design assignment was carried out for a leadership consultant that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts. I designed their Bismarck business logo dsign with an illustration which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an Bismarck area farm it was actually devised for a commodities broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a brand mark that projects self-confidence, effectiveness, and affluence.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.