Dickinson, North Dakota Logo Design

Each and every new Dickinson business professional realizes that they are in need of a logo, but few entrepreneurs fully realize the essential role their logo design will play in their success, or the reason that one logo design works more effectively than another. A business logo has an instant and sustaining effect on the success of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Dickinson, North Dakota companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike produced for a Dickinson, North Dakota coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old part of the area and hoped to visualize a vintage tone without appearing as stodgy or low energy. I achieved both of these jobs by creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Dickinson, North Dakota medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, especially the field of healthcare which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more memorable.

logo layout with a leaping green frog created for a family fun center in Dickinson, North Dakota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - designed for Dickinson, North Dakota travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences through the images they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dickinson logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Dickinson logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get impartial point of views on the benefit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo design realize how vital a logo design is for their organization so they are much more invested in the final result. Every logo design project has it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Dickinson, North Dakota book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most crucial part of a published book considering that it is often the very first thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was definitely a victory.

 Dickinson logo layout utilized for advertising and marketing and also a tag layout for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Dickinson, North Dakota, design consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried an atmosphere of simplicity and class for their new hair salon. I created a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively delivered a logo design which implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they wanted to transmit to their customers.

Arabian equine logo style produced for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept styled to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Cafe logo design a tiny dining establishment, style contains a customized script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software program designer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the company it represents.

Develop logo style developed for a Dickinson, North Dakota interior designer, layout function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dickinson, North Dakota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dickinson, North Dakota logo design project was undertaken for a leadership expert that enables business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I designed their Dickinson business logo dsign using an image that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Dickinson, North Dakota area farm it was really developed for a commodities broker, and this creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projects confidence, effectiveness, and wealth.

 Dickinson Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the very first shot.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.