Fargo Logo Design

Nearly every new Fargo business realizes that they require a logo, but few new business owners thoroughly understand the vital role their logo design can perform in their success, or precisely why one business logo performs better than another. A company logo has a critical and long-term influence on the prosperity of a company, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Fargo companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Fargo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older section of the area and wished to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled the two tasks via developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria made for Fargo medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members enjoyable facility in Fargo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Fargo travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fargo logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Fargo logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their company so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Fargo book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most vital part of a published book because it is often the initial thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Fargo logo design used for advertising and a label style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Fargo, style include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects because it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a spirit of tranquility and class for their new hair studio. I came up with a design that did not go the obvious direction of making just a stylized orchid but alternatively crafted a company logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo design developed for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a tiny restaurant, layout contains a changed script font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a modified script font which hovers above a team of ornate lines and dots.

Logo style for a software developer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the enterprise it represents.

Progress logo design produced for a Fargo indoor developer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fargo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fargo logo design assignment was carried out for a management advisor that assists business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their used items to other sports enthusiasts. I designed their Fargo business logo dsign utilizing an image that grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Fargo regional farm it was actually created for an investments broker, and this particular business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projects esteem, success, and luxury.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.