Acute Care 360 ImageCo, Fargo, North Dakota, ND,

ImageCo, Fargo, North Dakota, ND,

Evolv Design logo designed by ImageCo, Fargo, North Dakota, ND,

Red Panda Publishers logo designed by ImageCo, Fargo, North Dakota, ND,

Fargo, North Dakota, ND,

ImageCo, Fargo, North Dakota, ND,
ImageCo, Fargo, North Dakota, ND,

Mid Valley Pathology logo designed by ImageCo, Fargo, North Dakota, ND,

FSA OK logo designed by ImageCo, Fargo, North Dakota, ND,

Emerald Heights logo designed by ImageCo, Fargo, North Dakota, ND,

Club Sapphire logo designed by ImageCo, Fargo, North Dakota, ND,

Downtown Dogs logo designed by ImageCo, Fargo, North Dakota, ND,

School board logo designed by ImageCo, Fargo, North Dakota, ND,

Ferry Street Coffee Company logo designed by ImageCo, Fargo, North Dakota, ND,

Stoney Forensic logo designed by ImageCo, Fargo, North Dakota, ND,

Smart kernels logo designed by ImageCo, Fargo, North Dakota, ND,

TIPS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a designer can only be determined from the quality of their design work, if the work in their portfolio does not feature real life examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Fargo LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds grow notable brand identities. We have performed branding work for ranchers, universities, heart surgeons, party planners, restaurants, retailers, and practically every other kind of business concern you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first method our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

The thing which truly sets ImageCo apart from other design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we perform in-house. No matter the kind of project we accept, business logo, web site, trade show banners, or electrical sign, we do not, and never will job-out our customer’s projects to 3rd parties based outside the USA. When you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the terms of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Fargo entrepreneur knows they probably need a logo, but few new business owners entirely comprehend the vital role their organization’s logo can play in their success, or precisely why one logo performs more effectively than another. A company logo has a critical and long-term influence on the viability of a business, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Fargo companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of denoting something to ensure that it could be distinguished, its foundation originates from the brand branded onto animals. Today a brand signifies basically anything with an intention, whether it be revenue or politics, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to develop a mental image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person mentions the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those products. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of the majority of branding companies you’ll find that they are often rebranded advertising and marketing agencies. When a person says they are in advertising and marketing the majority of people will likely have an idea about what they do. Yet when a person states “I am in branding”… it simply sounds much more impressive, probably it’s due to the fact that most individuals don’t understand what it suggests to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or agency that influence understandings. This mostly consists of the name, the logo design, the packaging, the colors used yet can additionally include audio, illumination, texture, signage, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps form the public image of a business, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as sales brochures. Some visual designers also build sites and user interfaces. The essential duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, end results and also assumptions.

select signs/logos

Retro logo design of a bike produced for a Fargo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of the community and wanted to cast a retro vibe without coming across as stodgy or low energy. I fulfilled both tasks by means of designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also bacteria created for Fargo medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog developed for a family members fun facility in Fargo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - made for Fargo travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fargo logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Fargo logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get honest point of views on the value of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their business logo recognize how vital a logo design is for their business so they are way more vested in the outcome. Every logo design project has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Fargo book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most necessary part of a published book given that it is usually the initial thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the things folks tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a victory.

 Fargo logo layout used for advertising and marketing and also a tag style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Fargo, style consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be understood.

Logo design created for a Fargo hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a spirit of contentment and connection for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but alternatively created a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they wanted to project to their clients.

Arabian steed logo design produced for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design customized to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe, A Fargo restaurant logo style a little restaurant, layout includes a customized script font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design contains a changed script font style which hovers above a group of elaborate lines as well as dots.

Logo style for a software program programmer the layout functions and also legendary Fargo aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the enterprise it represents.

Evolve logo design created for a Fargoindoor designer, design feature a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fargo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Fargo, the personalities for letter V and A in middle of words progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fargo logo design assignment was carried out for a leadership guide that helps business professionals to develop into more efficient at supervising people, expectations, and profitability.

A Fargo business logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned products to other sports enthusiasts.

I created their Fargo logo design design along with a graphic which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Fargo company logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Fargo regional farm it was actually developed for an investments broker, and this logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projected esteem, effectiveness, and wealth.

 Fargo Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly facing arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the very first shot.

Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known Fargo sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Electrical sign design for Fargo restaurnat designed by Fargo Sign Company
Fargo logo design and brand identity design for Fargo commercial businesses
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,

Logo designed by ImageCo, Fargo, North Dakota, ND,

Logo designed by ImageCo, Fargo, North Dakota, ND,

Logo designed by ImageCo, Fargo, North Dakota, ND,

Logo designed by ImageCo, Fargo, North Dakota, ND,

Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,
Logo designed by ImageCo, Fargo, North Dakota, ND,