West Fargo Logo Design

Every new West Fargo business understands that they are in need of a logo, yet few new business owners fully understand the pivotal role their organization logo can make in their financial success, or exactly why one logo design functions more effectively than another. A logo has an instant and sustaining impact on the growth of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help West Fargo companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle created for a West Fargo coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the city and hoped to cast a vintage feel without coming across as monotonous or low energy. I accomplished both jobs by developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and also bacteria designed for West Fargo medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and even more meaningful.

logo style with a jumping environment-friendly frog designed for a household enjoyable facility in West Fargo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for West Fargo travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but rather convey emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Fargo logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 West Fargo logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased assessments on the benefit of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo recognize how important a logo is for their company so they are much more vested in the outcome. Every logo project possesses it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for West Fargo book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most vital part of a printed book due to the fact that it is often the primary thing a person views in the bookstore. For a publisher, it’s the best opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was undoubtedly a winner.

 West Fargo logo layout used for advertising and a tag style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be older cases. For this business logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in West Fargo, design include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects because it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a sense of contentment and elegance for their new hair studio. I created a design that didn’t go the obvious route of creating just a stylized orchid but instead designed a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to transmit to their patrons.

Arabian equine logo design created for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept fashioned to manifest the unique physical traits of the Arabian kind of horses. With a different head shape and very high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, design consists of a customized manuscript font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a modified script font which floats over a group of luxuriant lines and also dots.

Logo style for a software program developer the layout attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it serves the business it stands for.

Develop logo design created for a West Fargo interior developer, design function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Fargo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Fargo logo design project was undertaken for a leadership specialist that enables business professionals to become more efficient at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned equipment to other sports enthusiasts. I tailored their West Fargo logo dsign with an illustration which pulls in the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an West Fargo regional farm it was really created for an investments broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projected self-assurance, effectiveness, and wealth.
Logo made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.