Acute Care 360 ImageCo, Williston, North Dakota, ND,

ImageCo, Williston, North Dakota, ND,

Evolv Design logo designed by ImageCo, Williston, North Dakota, ND,

Red Panda Publishers logo designed by ImageCo, Williston, North Dakota, ND,

Williston, North Dakota, ND,

ImageCo, Williston, North Dakota, ND,

ImageCo, Williston, North Dakota, ND,
Mid Valley Pathology logo designed by ImageCo, Williston, North Dakota, ND,

FSA OK logo designed by ImageCo, Williston, North Dakota, ND,

Emerald Heights logo designed by ImageCo, Williston, North Dakota, ND,

Club Sapphire logo designed by ImageCo, Williston, North Dakota, ND,

Downtown Dogs logo designed by ImageCo, Williston, North Dakota, ND,

WSBA logo designed by ImageCo, Williston, North Dakota, ND,

Ferry Street Coffee Company logo designed by ImageCo, Williston, North Dakota, ND,

Stoney Forensic logo designed by ImageCo, Williston, North Dakota, ND,

Smart kernels logo designed by ImageCo, Williston, North Dakota, ND,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo that is both unforgettable and expresses the story of who you are or what you do is a significant undertaking. The difficulty is to come up with a logo design that is simple enough to be understood at a glimpse and imparts enough information that it can articulate who you are. However no logo design can absolutely tell your story or explain your business, and moving down that road usually makes for a logo design that accomplishes neither. But, in skillful hands, it is possible to strike a balance between the two and design a logo that both informs and emotes and hitting that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I have been creating unforgettable logos and brand identity designs which tell stories and resonate with clients. But don’t take my word for it, just check out my brand portfolio and discover for yourself. I don’t claim that I’m the best brand identity designer in the world, but, I do know what Iam doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by people working in the branding industry, that one ought to wonder why so many people in branding companies dislike logos as much as they seem to. It is definitely true that your logo is not your business’s brand, but what does that make a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a company’s brand is really nothing more than a fading memory because people would have nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a company’s brand image. A logo acts as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every building block that comes after it. A logo functions in the same way, it is a foundational element that supports the organization it represents, and it continuously serves as a reference point that guides a brand as it develops.

ImageCo is a visual branding agency and our mission is to aid our clients lay that cornerstone as well as set that anchor. We help organizations look more established, more refined, and more professional. This ensures that our clients will always stand out, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Williston LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop unforgettable brand identities. We have performed brand identity design work for builders, schools, heart surgeons, wedding singers, restaurants, retail stores, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. Because of our sign first approach our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are just as successful whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design firms that you probably have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. Irrespective of the type of design project we accept, logo design, website design, trade show banners, or electrical sign, we do not, and never will job-out our client’s projects to organizations based outside the United States. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the terms of how we do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Williston business knows they need a logo, however few start ups fully recognize the essential role their company logo can make in their financial success, or why one business logo functions far better than another. A business logo has an instant and sustaining impact on the success of a business, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Williston companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a look.
  2. Scalability: from clothing labels to retail signs a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and the process of denoting something to make sure that it can be recognized, its origin comes from the mark branded onto livestock. These days a brand signifies practically anything with an objective, whether it be profit or politics, a brand is an innate aspect of defining the value of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s objective is to produce an image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone states the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding firms you’ll discover that they are frequently re-branded marketing companies. When a person claims they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, as well as brochures. Some visual designers also design sites and software interfaces. The vital role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, outcomes and also perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bicycle developed for a Williston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older section of the city and wished to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I fulfilled each of the tasks via developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria made for Williston clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog made for a household enjoyable facility in Williston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Williston travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Williston logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Williston logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with individuals that they don’t even know so as to get objective judgements on the value of a design. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo comprehend how vital a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s share of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Williston book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most essential part of a published book given that it is in most cases the very first thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was definitely a success.

 Williston logo design utilized for marketing and also a tag design for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Williston, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout created for a Williston hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a spirit of relaxation and connection for their new hair studio. I came up with a concept that did not go the obvious direction of creating just a stylized orchid but alternatively delivered a company logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian equine logo design created for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design styled to display the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the whole world.

Las Cafe, A Williston Coffee shop logo design a little restaurant, style includes a modified script typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style includes a modified script font style which hovers above a team of ornate lines as well as dots.

Logo design for a software application programmer the style features and also legendary Williston component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it serves the company it stands for.

Evolve logo design created for a Willistoninterior designer, style attribute a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Williston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Williston, the personalities for letter V and also A in middle of the word advanced have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Williston logo design assignment was completed for a management guide that helps business leaders to become more effective at handling people, expectations, and profitability.

A Williston business logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned equipment to other sports enthusiasts.

I designed their Williston logo design utilizing an illustration that seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Williston company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Williston area farm it was in reality developed for a commodities broker, and this particular logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects confidence, effectiveness, and affluence.

 Williston Logo design for a nonprofit, Transforming Point Solutions - the logo design function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I nailed a bullseye with the very first try.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular Williston sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.