Ashland Logo Design

Each and every new Ashland business understands that they are in need of a logo, but few new business owners fully comprehend the vital role their logo can make in their becoming successful, or why one business logo functions more effectively than another. A logo design has a critical and lasting effect on the prosperity of a company, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Ashland businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Ashland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an older section of town and wanted to project a retro vibe without appearing as monotonous or low energy. I achieved the two jobs via creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Ashland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a leaping eco-friendly frog made for a family fun facility in Ashland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for Ashland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Ashland logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Ashland logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design understand how vital a logo is for their organization so they are much more vested in the end result. Every logo design job possesses it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Ashland publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most critical part of a published book considering that it is usually the initial thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a victory.

 Ashland logo design made use of for advertising and marketing and also a tag design for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this custom logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Ashland, design consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design features 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a spirit of calmness and class for their new hair studio. I created a design which did not go the obvious route of designing simply a stylized orchid but rather created a logo design which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo design fashioned to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Coffee shop logo layout a little dining establishment, design consists of a changed manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a modified manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software application designer the design features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the enterprise it represents.

Develop logo design created for a Ashland interior designer, style feature a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ashland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ashland logo design job was performed for a leadership expert that helps business leaders to become more efficient at managing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I tailored their Ashland business logo dsign along with an illustration that captures the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Ashland area farm it was in reality designed for a products broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projected esteem, success, and luxury.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.