Avon Lake Logo Design

Virtually every new Avon Lake organization realizes that they are in need of a logo, however few entrepreneurs entirely recognize the pivotal role their logo will perform in their financial success, or the reason that one logo performs more effectively than another. A company logo has a critical and long-term influence on the success of a company, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Avon Lake businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Avon Lake coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the community and wished to project a retro tone without coming across as boring or low energy. I fulfilled each of the tasks via creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and germs made for Avon Lake medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, especially the field of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog created for a family fun center in Avon Lake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Avon Lake traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but instead convey emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Avon Lake logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Avon Lake logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral judgements on the merit of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how vital a logo design is for their company so they are way more invested in the outcome. Every logo job possesses it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Avon Lake publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most crucial part of a published book given that it is ordinarily the very first thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity they will ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was surely a success.

 Avon Lake logo layout used for marketing and a tag design for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Avon Lake, layout consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a sense of peace and class for their new hair salon. I came up with a design which did not go the obvious course of crafting simply a stylized orchid but instead created a company logo that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style developed for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept tailored to epitomize the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine types in the world.

Las Cafe logo layout a little restaurant, style includes a modified script font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout consists of a customized script font which floats over a team of luxuriant lines and also dots.

Logo design for a software developer the layout features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance behind a logo is just as important as how it serves the enterprise it stands for.

Progress logo design produced for a Avon Lake interior developer, style feature a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Avon Lake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Avon Lake logo design assignment was carried out for a leadership coach that assists business leaders to become more successful at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their used equipment to other sports enthusiasts. I tailored their Avon Lake business logo dsign with a graphic which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Avon Lake area farm it was actually designed for an investments broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projected self-confidence, success, and wealth.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.