Avon Logo Design

Every new Avon business knows they are in need of a logo, however few new business owners fully are aware of the key role their business logo can play in their success, or why one logo design performs more effectively than another. A company logo has an instant and sustaining influence on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Avon businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Avon coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older section of the community and wanted to visualize a retro feel without appearing as monotonous or low energy. I achieved both tasks by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs developed for Avon clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a household enjoyable center in Avon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Avon travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Avon logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Avon logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo realize how crucial a logo is for their business so they are much more invested in the outcome. Every logo design project has it’s share of challenges, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Avon book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most necessary part of a published book because it is often the first thing a person views in the bookstore. For a publisher, it’s the best opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was surely a victory.

 Avon logo design made use of for advertising and a label style for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be vintage cases. For this logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Avon, style consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design projects considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a spirit of tranquility and elegance for their new hair salon. I came up with a concept that did not go the obvious course of making merely a stylized orchid but rather designed a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they wanted to forecast to their clients.

Arabian equine logo style developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design styled to symbolize the unique physical traits of the Arabian type of equines. With a distinctive head shape and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, layout includes a modified manuscript font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a changed manuscript typeface which hovers above a team of ornate lines and dots.

Logo design for a software program developer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it brands the company it stands for.

Advance logo style developed for a Avon interior designer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Avon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Avon logo design assignment was carried out for a leadership consultant that enables business leaders to become more effective at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used goods to other sports enthusiasts. I designed their Avon logo dsign along with a graphic that seizes the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Avon regional farm it was actually devised for an investments broker, and this particular company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected trust, effectiveness, and luxury.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.