Berea Logo Design

Each and every new Berea organization understands that they are in need of a logo, but few new business owners fully comprehend the pivotal role their organization logo will play in their becoming successful, or the reason that one logo design works more effectively than another. A company logo has an immediate and lasting influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Berea businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike created for a Berea coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of town and wanted to cast a vintage vibe without coming across as monotonous or low energy. I fulfilled each of the tasks via designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria created for Berea clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog created for a family members fun center in Berea.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Berea traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Berea logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Berea logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how essential a logo is for their business so they are much more vested in the result. Every logo design job possesses it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Berea book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most important part of a printed book because it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the opportunity they will ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was certainly a winner.

 Berea logo layout utilized for advertising and also a label design for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Berea, layout consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design projects considering that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated an atmosphere of relaxation and class for their new hair studio. I created a concept which did not go the obvious direction of making simply a stylized orchid but rather delivered a logo design which suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to forecast to their clients.

Arabian horse logo layout created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept fashioned to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Cafe logo style a small restaurant, style includes a customized script font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a modified manuscript font style which hovers above a group of elaborate lines and dots.

Logo style for a software program programmer the layout features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it serves the business it represents.

Evolve logo layout developed for a Berea indoor developer, layout function a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berea interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Berea logo design assignment was performed for a leadership expert that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned items to other sports enthusiasts. I tailored their Berea logo design dsign along with an image that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Berea regional farm it was actually designed for a commodities broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projected assurance, financial success, and prosperity.
Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.