Acute Care 360 ImageCo, Bowling Green, Ohio, OH,

ImageCo, Bowling Green, Ohio, OH,

Evolv Design logo designed by ImageCo, Bowling Green, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Bowling Green, Ohio, OH,

Bowling Green, Ohio, OH,

ImageCo, Bowling Green, Ohio, OH,
ImageCo, Bowling Green, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Bowling Green, Ohio, OH,

FSA OK logo designed by ImageCo, Bowling Green, Ohio, OH,

Emerald Heights logo designed by ImageCo, Bowling Green, Ohio, OH,

Club Sapphire logo designed by ImageCo, Bowling Green, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Bowling Green, Ohio, OH,

School board logo designed by ImageCo, Bowling Green, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Bowling Green, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Bowling Green, Ohio, OH,

Smart kernels logo designed by ImageCo, Bowling Green, Ohio, OH,

POINTERS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples odds are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to mirror your unique vision for your organization. If a designer is not focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Bowling Green LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish unforgettable brand identities. We’ve performed logo design work for ranchers, schools, heart surgeons, party planners, coffee shops, retail stores, and virtually every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electrical sign. Because of our sign first technique our brand identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach guarantees that our logo designs are equally successful whether they are used in television commercials or website apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design agencies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform ourselves. No matter the kind of project we accept, logo design, website, trade show exhibition, or electric sign, we do not, and never will farm-out our customer’s projects to contractors located outside the US. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Bowling Green business understands that they require a logo, yet few start ups thoroughly comprehend the key role their company logo can play in their success, or precisely why one business logo performs better than another. A business logo has an immediate and lasting impact on the financial success of a business, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Bowling Green businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it is an identifying mark and also the act of noting something to ensure that it can be recognized, its foundation originates from the mark burned onto animals. Today a brand signifies pretty much anything with a motive, regardless of whether it be revenue or politics, a brand is an inherent aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to develop a mental image that the audience will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone says the names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of the majority of branding companies you’ll find that they are quite often rebranded advertising firms. When somebody says they are in marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the image of a company, a product or a company. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some identity designers also build websites as well as software interfaces. The important function of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of influencing actions, end results and also perceptions.

Featured logos & signs

Retro logo layout of a bicycle produced for a Bowling Green coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older section of the area and hoped to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled each of the jobs via developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria created for Bowling Green medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo design with a jumping environment-friendly frog created for a family fun center in Bowling Green.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - developed for Bowling Green traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bowling Green logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Bowling Green logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family as well as with other people that they don’t actually know so as to get impartial point of views on the value of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how vital a logo design is for their organization so they are much more invested in the outcome. Every logo project possesses it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Bowling Green book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most essential part of a printed book due to the fact that it is usually the first thing a person views in the book store. With regard to a publisher, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was certainly a winner.

 Bowling Green logo style utilized for advertising and marketing and also a tag design for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Bowling Green, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo style produced for a Bowling Green hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a sense of ease and class for their new hair studio. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but instead delivered a logo design which implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo design produced for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo concept tailored to manifest the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Cafe, A Bowling Green Coffee shop logo layout a tiny restaurant, layout consists of a customized manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style includes a customized manuscript typeface which floats over a team of luxuriant lines and also dots.

Logo layout for a software application programmer the design functions and iconic Bowling Green component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a company logo is just as important as how it serves the organization it stands for.

Develop logo layout created for a Bowling Greenindoor developer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bowling Green interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Bowling Green, the characters for letter V and also A in center of words advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bowling Green logo design assignment was carried out for a management guide that enables business professionals to become more efficient at supervising people, expectations, and profitability.

A Bowling Green business logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned items to other sports enthusiasts.

I designed their Bowling Green business logo design using a graphic that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Bowling Green company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Bowling Green area farm it was in reality created for an investments broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projects self-confidence, success, and affluence.

 Bowling Green Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I hit a bullseye with the 1st try.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous Bowling Green sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Electrical sign design for Bowling Green restaurnat designed by Bowling Green Sign Shop
Bowling Green logo design and brand identity design for Bowling Green businesses
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,

Logo designed by ImageCo, Bowling Green, Ohio, OH,

Logo designed by ImageCo, Bowling Green, Ohio, OH,

Logo designed by ImageCo, Bowling Green, Ohio, OH,

Logo designed by ImageCo, Bowling Green, Ohio, OH,

Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,
Logo designed by ImageCo, Bowling Green, Ohio, OH,