Brunswick Logo Design

Nearly every new Brunswick company understands that they are in need of a logo, but few entrepreneurs entirely understand the vital role their logo will make in their financial success, or exactly why one logo design functions better than another. A logo design has a critical and long term influence on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Brunswick businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Brunswick coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old part of the city and wished to visualize a retro atmosphere without appearing as uninteresting or low energy. I accomplished both tasks by means of creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria developed for Brunswick medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and more unforgettable.

logo layout with a leaping green frog designed for a family enjoyable facility in Brunswick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - created for Brunswick travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Brunswick logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Brunswick logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo understand how important a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Brunswick publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most crucial part of a printed book because it is usually the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a success.

 Brunswick logo design used for advertising and also a tag design for Vintage Case features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this logo concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Brunswick, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a spirit of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious route of creating just a stylized orchid but alternatively created a logo design that implied a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to forecast to their clients.

Arabian steed logo style developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design styled to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and very high tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the world.

Las Coffee shop logo design a little restaurant, layout consists of a modified manuscript font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Logo layout for a software program developer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the company it stands for.

Advance logo design produced for a Brunswick interior designer, style feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brunswick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brunswick logo design assignment was carried out for a leadership expert that assists business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned equipment to other sports enthusiasts. I tailored their Brunswick business logo dsign with an image that grabs the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Brunswick regional farm it was actually created for a products broker, and this creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a image that projects assurance, financial success, and prosperity.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to produce a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.