Acute Care 360 ImageCo, Canton, Ohio, OH,

ImageCo, Canton, Ohio, OH,

Evolv Design logo designed by ImageCo, Canton, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Canton, Ohio, OH,

Canton, Ohio, OH,

ImageCo, Canton, Ohio, OH,
ImageCo, Canton, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Canton, Ohio, OH,

FSA OK logo designed by ImageCo, Canton, Ohio, OH,

Emerald Heights logo designed by ImageCo, Canton, Ohio, OH,

Club Sapphire logo designed by ImageCo, Canton, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Canton, Ohio, OH,

School board logo designed by ImageCo, Canton, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Canton, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Canton, Ohio, OH,

Smart kernels logo designed by ImageCo, Canton, Ohio, OH,

STRATEGIES FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be evaluated by the quality of their design work, if the work in their design portfolio does not contain actual samples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to mirror your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Canton LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs cultivate memorable brand identities. We’ve undertaken logo design work for ranchers, educational institutions, diamond miners, wedding singers, coffee roasters, retailers, and just about every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electrical sign. As a result of our sign first approach our designs can, and have been employed in everything from clothing labels to billboards. Our sign first technique ensures that our logos are equally reliable whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered irrespective of size or use.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do ourselves. Regardless of the kind of design project we accept, brand identity design, web page, trade show banners, or electric sign, we do not, and never will farm out our client’s projects to companies based outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and determines the terms of how we conduct business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Canton company realizes that they require a logo, but few start ups entirely grasp the essential role their organization’s logo will perform in their success, or the reason that one logo performs better than another. A logo has an immediate and lasting impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Canton businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glance.
  2. Scalability: from label to retail signs a scalable logo design will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo should be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the act of noting something so that it could be distinguished, its origin originates from the brand branded onto animals. Today a brand symbolizes pretty much anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s objective is to create an image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the origin of most branding firms you’ll find that they are often rebranded advertising companies. When a person claims they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the image of a company, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and also pamphlets. Some identity designers also build web sites as well as software interfaces. The necessary function of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting actions, outcomes and perceptions.

select signs/logos

Retro logo layout of a bicycle produced for a Canton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an old section of town and wanted to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I fulfilled each of the jobs via designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs made for Canton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the field of medicine which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog made for a family members enjoyable facility in Canton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Canton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Canton logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Canton logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral assessments on the value of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo realize how crucial a logo design is for their organization so they are way more invested in the final result. Every logo design project has it’s allotment of obstacles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Canton publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most crucial part of a published book given that it is ordinarily the initial thing a person sees in the book store. With respect to a publisher, it’s the best opportunity that they will ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a success.

 Canton logo layout made use of for marketing and a tag style for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be older cases. For this logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Canton, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a Canton hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a spirit of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious direction of creating just a stylized orchid but rather delivered a company logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to forecast to their clients.

Arabian horse logo design developed for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design tailored to embody the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Cafe, A Canton restaurant logo design a little dining establishment, layout contains a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a modified script font which floats above a group of elaborate lines as well as dots.

Logo layout for a software application developer the style functions as well as iconic Canton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a logo design is equally as important as how it serves the enterprise it represents.

Develop logo layout developed for a Cantonindoor developer, design feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Canton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Canton, the characters for letter V and also A in center of the word advanced have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Canton logo design project was completed for a leadership specialist that helps business leaders to become more successful at supervising people, expectations, and profitability.

A Canton business logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to market their secondhand items to other sports enthusiasts.

I designed their Canton logo design along with a graphic which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Canton company logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Canton regional farm it was really developed for a products broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a brand mark that projected self-confidence, effectiveness, and opulence.

 Canton Logo design for a nonprofit, Turning Factor Solutions - the logo style function for externally encountering arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I hit a bullseye with the very first go.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular Canton sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Electrical sign design for Canton restaurnat designed by Canton Sign Company
Canton logo design and brand identity design for Canton retailers
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,

Logo designed by ImageCo, Canton, Ohio, OH,

Logo designed by ImageCo, Canton, Ohio, OH,

Logo designed by ImageCo, Canton, Ohio, OH,

Logo designed by ImageCo, Canton, Ohio, OH,

Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,
Logo designed by ImageCo, Canton, Ohio, OH,