Cincinnati Logo Design

Each and every new Cincinnati organization understands that they need a logo, but few new business owners entirely realize the vital role their organization logo will take in their success, or exactly why one business logo works far better than another. A business logo has a critical and sustaining impact on the success of a business, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Cincinnati businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Cincinnati coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old part of the area and really wanted to visualize a nostalgic atmosphere without appearing as boring or low energy. I accomplished both of these jobs via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs made for Cincinnati clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the branch of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more unforgettable.

logo style with a jumping green frog designed for a household fun facility in Cincinnati.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Cincinnati traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cincinnati logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Cincinnati logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral point of views on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo recognize how essential a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Cincinnati book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most necessary part of a published book because it is usually the very first thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity they will likely ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was surely a success.

 Cincinnati logo design made use of for advertising and marketing and also a label layout for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Cincinnati, design consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a feeling of tranquility and class for their new hair salon. I came up with a design which did not go the obvious course of crafting just a stylized orchid but rather delivered a company logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept fashioned to manifest the unique physical traits of the Arabian type of horses. By having a different head form and very high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Cafe logo design a small dining establishment, style consists of a changed script font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a customized script font which hovers over a team of luxuriant lines as well as dots.

Logo design for a software program programmer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it brands the business it represents.

Advance logo style developed for a Cincinnati interior designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cincinnati interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cincinnati logo design job was undertaken for a leadership consultant that enables business professionals to develop into more effective at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned goods to other sports enthusiasts. I designed their Cincinnati business logo dsign utilizing an image which garners the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Cincinnati area farm it was really designed for an investments broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projected self-confidence, success, and opulence.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.