Cleveland Heights Logo Design

Each and every new Cleveland Heights company understands that they need a logo, but few entrepreneurs thoroughly recognize the key role their logo design can make in their becoming successful, or the reason that one business logo works more effectively than another. A logo design has an immediate and lasting effect on the growth of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Cleveland Heights businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a Cleveland Heights coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of town and wished to visualize a retro tone without appearing as uninteresting or low energy. I accomplished each of the jobs by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs developed for Cleveland Heights clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping green frog created for a family fun center in Cleveland Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - developed for Cleveland Heights travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys by means of the images they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Cleveland Heights logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Cleveland Heights logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the merit of a concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how vital a logo is for their organization so they are much more invested in the final result. Every logo project possesses it’s allotment of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Cleveland Heights book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most crucial part of a published book considering that it is in most cases the initial thing a person views in the book store. With regard to a publisher, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a victory.

 Cleveland Heights logo design used for advertising as well as a tag layout for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be older cases. For this logo concept I tried to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Cleveland Heights, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design created for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried an atmosphere of contentment and class for their new hair salon. I created a concept that didn’t go the obvious direction of crafting merely a stylized orchid but rather designed a logo design which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style produced for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept tailored to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo layout a little dining establishment, design consists of a customized manuscript typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a customized script font style which floats over a team of elaborate lines and also dots.

Logo style for a software program developer the layout functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it brands the business it stands for.

Evolve logo design created for a Cleveland Heights indoor designer, style attribute a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cleveland Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cleveland Heights logo design job was completed for a management guide that helps business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I created their Cleveland Heights logo design dsign using an image that garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Cleveland Heights regional farm it was really developed for a products broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a image that projected esteem, success, and prosperity.
Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.