Columbus Logo Design

Each and every new Columbus business understands that they need a logo, but few entrepreneurs entirely grasp the key role their organization logo can perform in their financial success, or exactly why one business logo works better than another. A logo design has an immediate and long-term effect on the financial success of a company, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Columbus businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a Columbus coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older part of the area and wished to visualize a nostalgic feel without coming across as stodgy or low energy. I achieved the two jobs via designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for Columbus medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo style with a jumping environment-friendly frog designed for a family members fun center in Columbus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Columbus traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Columbus logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Columbus logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo comprehend how crucial a logo design is for their company so they are much more invested in the result. Every logo project has it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Columbus book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most critical part of a printed book given that it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will ever get to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was surely a winner.

 Columbus logo design made use of for advertising as well as a tag design for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this brand design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Columbus, style consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo projects because it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo style created for a hair layout workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a sense of relaxation and connection for their new hair salon. I came up with a concept that did not go the obvious course of making just a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their patrons.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to manifest the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the world.

Las Coffee shop logo layout a small restaurant, design includes a changed manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a customized manuscript font style which floats over a group of elaborate lines and dots.

Logo layout for a software programmer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the company it stands for.

Develop logo design produced for a Columbus indoor developer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbus logo design job was done for a leadership expert that helps business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used items to other sports enthusiasts. I designed their Columbus logo design dsign using a graphic which seizes the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Columbus regional farm it was really created for a products broker, and this particular business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a brand mark that projects esteem, effectiveness, and opulence.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.