Dayton Logo Design

Each and every new Dayton organization knows they are in need of a logo, yet few entrepreneurs thoroughly understand the key role their business logo will make in their becoming successful, or why one business logo functions far better than another. A company logo has a critical and sustaining influence on the growth of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Dayton companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle produced for a Dayton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the community and really wanted to visualize a retro vibe without coming across as boring or low energy. I fulfilled both of these jobs by creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs made for Dayton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog made for a household enjoyable facility in Dayton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - designed for Dayton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Dayton logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Dayton logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get neutral point of views on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how crucial a logo design is for their organization so they are way more invested in the final result. Every logo project has it’s portion of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Dayton publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most important part of a published book because it is in most cases the initial thing a person sees in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was definitely a winner.

 Dayton logo style made use of for advertising and also a tag style for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be antique cases. For this custom logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Dayton, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo design produced for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a feeling of simplicity and elegance for their new hair salon. I came up with a design which didn’t go the obvious course of designing simply a stylized orchid but rather created a logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Cafe logo layout a small restaurant, design consists of a modified manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a modified manuscript font which floats above a team of luxuriant lines and also dots.

Logo design for a software application developer the style attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it serves the company it stands for.

Advance logo layout developed for a Dayton interior developer, style attribute a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dayton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dayton logo design assignment was performed for a leadership coach that enables business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned goods to other sports enthusiasts. I tailored their Dayton logo design dsign using a graphic which garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Dayton area farm it was in reality developed for a commodities broker, and this business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projects assurance, success, and luxury.
Logo created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.