Acute Care 360 ImageCo, Dayton, Ohio, OH,

ImageCo, Dayton, Ohio, OH,

Evolv Design logo designed by ImageCo, Dayton, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Dayton, Ohio, OH,

Dayton, Ohio, OH,

ImageCo, Dayton, Ohio, OH,
ImageCo, Dayton, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Dayton, Ohio, OH,

FSA OK logo designed by ImageCo, Dayton, Ohio, OH,

Emerald Heights logo designed by ImageCo, Dayton, Ohio, OH,

Club Sapphire logo designed by ImageCo, Dayton, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Dayton, Ohio, OH,

School board logo designed by ImageCo, Dayton, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Dayton, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Dayton, Ohio, OH,

Smart kernels logo designed by ImageCo, Dayton, Ohio, OH,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they can not refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain real world samples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your personal vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Dayton LOGO DESIGN​

For over 20 years ImageCo has been helping business owners grow memorable brand identities. We’ve done logo design work for farmers, schools, heart surgeons, wedding singers, coffee shops, retailers, and virtually every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be utilized as an electric sign. As a result of our sign first technique our designs can, and have been utilized in everything from garment labels to billboards. Our sign first technique ensures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and always remembered irrespective of size or purpose.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design companies that you might possibly have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform ourselves. Regardless of the type of project we accept, business logo, website design, trade show exhibition, or retail sign, we do not, and never will job out our customer’s projects to contractors based outside the United States. When you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Dayton business realizes that they need a logo, but few new business owners thoroughly comprehend the crucial role their organization’s logo will make in their financial success, or exactly why one logo design performs far better than another. A company logo has an immediate and sustaining influence on the financial success of a company, select the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Dayton businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a logo design must be lasting and will feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark as well as the process of marking something to make sure that it could be recognized, its origin comes from the brand branded onto livestock. Today a brand represents pretty much anything with a motive, regardless of whether it be profit or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s objective is to develop an image that the target market can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone mentions the brand names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those products. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of a lot of branding firms you’ll find that they are frequently rebranded advertising companies. When somebody says they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the image of a firm, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, as well as sales brochures. Some visual designers also develop sites and software interfaces. The necessary duty of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting actions, end results as well as understandings.

select logos & signs

Retro logo design of a bike produced for a Dayton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old part of the area and wished to cast a retro tone without coming across as uninteresting or low energy. I achieved the two jobs via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria created for Dayton medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and effects of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog created for a household fun facility in Dayton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - developed for Dayton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather convey emotional experiences by means of the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dayton logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Dayton logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get impartial opinions on the merit of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo design comprehend how important a logo design is for their company so they are way more invested in the result. Every logo design job has it’s portion of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Dayton publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most necessary part of a printed book because it is in most cases the very first thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Dayton logo style made use of for advertising and a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Dayton, design include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects because it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style developed for a Dayton hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a sense of tranquility and class for their new hair salon. I created a concept which did not go the obvious path of making simply a stylized orchid but instead designed a company logo that implied a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to transmit to their patrons.

Arabian equine logo layout produced for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design styled to manifest the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the world.

Las Cafe, A Dayton restaurant logo design a tiny restaurant, layout contains a customized script font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a modified script font style which floats over a team of luxuriant lines as well as dots.

Logo layout for a software application programmer the style functions as well as legendary Dayton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it brands the business it stands for.

Progress logo layout produced for a Daytonindoor developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dayton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Dayton, the characters for letter V and A in center of words progressed have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dayton logo design job was carried out for a management advisor that helps business professionals to become more effective at managing people, expectations, and productivity.

A Dayton business logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their used goods to other sports enthusiasts.

I tailored their Dayton logo design design utilizing an image that grabs the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Dayton company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Dayton area farm it was actually designed for a products broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projects assurance, effectiveness, and prosperity.

 Dayton Logo design for a not-for-profit, Turning Point Solutions - the logo design function for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st go.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned Dayton sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Electrical sign design for Dayton restaurnat designed by Dayton Sign Company
Dayton logo design and brand identity design for Dayton commercial businesses
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,

Logo designed by ImageCo, Dayton, Ohio, OH,

Logo designed by ImageCo, Dayton, Ohio, OH,

Logo designed by ImageCo, Dayton, Ohio, OH,

Logo designed by ImageCo, Dayton, Ohio, OH,

Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,
Logo designed by ImageCo, Dayton, Ohio, OH,