Dayton, Ohio Logo Design

Every new Dayton business person realizes that they need a logo, however few new business owners thoroughly comprehend the vital role their company logo can take in their success, or why one logo functions more effectively than another. A logo design has an immediate and lasting effect on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Dayton, Ohio companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be enduring and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle produced for a Dayton, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an old section of the community and hoped to cast a retro vibe without coming across as boring or low energy. I achieved each of the tasks via designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and bacteria developed for Dayton, Ohio clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the field of medicine that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog made for a household fun center in Dayton, Ohio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - made for Dayton, Ohio travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead reveal emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Dayton logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Dayton logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial point of views on the merit of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design realize how crucial a logo is for their business so they are way more vested in the end result. Every logo design job has it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Dayton, Ohio publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most crucial part of a printed book considering that it is in most cases the primary thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was definitely a success.

 Dayton logo layout made use of for advertising and also a label layout for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Dayton, Ohio, style include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo projects considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a feeling of relaxation and connection for their new hair salon. I created a design which didn’t go the obvious route of making simply a stylized orchid but instead designed a company logo which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they really wanted to project to their customers.

Arabian equine logo design produced for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept styled to illustrate the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo design a small dining establishment, design includes a changed manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a modified manuscript font style which hovers above a group of luxuriant lines and dots.

Logo layout for a software developer the layout features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the meaning supporting a company logo is just as important as how it brands the organization it represents.

Develop logo style produced for a Dayton, Ohio interior designer, style feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dayton, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dayton, Ohio logo design job was performed for a management expert that assists business leaders to develop into more efficient at handling people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell their pre-owned goods to other sports enthusiasts. I tailored their Dayton business logo dsign utilizing an image that grabs the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Dayton, Ohio regional farm it was actually created for a commodities broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projected self-confidence, financial success, and opulence.

 Dayton Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally encountering arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this case, I hit a bullseye with the 1st shot.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.