Defiance Logo Design

Every new Defiance company knows they need a logo, yet few entrepreneurs entirely realize the vital role their business logo will take in their financial success, or exactly why one business logo works far better than another. A business logo has an instant and long-term effect on the prosperity of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Defiance businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a Defiance coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old section of town and hoped to project a nostalgic tone without appearing as boring or low energy. I achieved each of the jobs by creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide as well as bacteria designed for Defiance medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the branch of healthcare which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family members fun center in Defiance.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Defiance traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Defiance logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Defiance logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with individuals that they don’t even know so as to get honest viewpoints on the benefit of a design. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their business logo realize how essential a logo design is for their organization so they are way more invested in the end result. Every logo job has it’s share of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Defiance publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most crucial part of a published book since it is often the initial thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Defiance logo layout made use of for advertising and also a tag design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Defiance, layout consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated an atmosphere of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious path of designing merely a stylized orchid but alternatively crafted a logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo design developed for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept customized to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the whole world.

Las Cafe logo style a small restaurant, design contains a customized script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a customized manuscript font style which floats over a team of elaborate lines and also dots.

Logo design for a software program programmer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the significance behind a business logo is equally as important as how it brands the organization it represents.

Evolve logo layout produced for a Defiance indoor designer, style feature a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Defiance interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Defiance logo design job was performed for a leadership specialist that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand items to other sports enthusiasts. I tailored their Defiance logo design dsign along with an image that garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Defiance area farm it was really devised for a products broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected self-assurance, success, and wealth.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.