Detroit-Shoreway Logo Design

Nearly every new Detroit-Shoreway business knows they need a logo, yet few new business owners thoroughly grasp the essential role their company logo will take in their success, or why one business logo functions far better than another. A business logo has a critical and lasting effect on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Detroit-Shoreway companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Detroit-Shoreway coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the community and really wanted to visualize a retro atmosphere without coming across as boring or low energy. I achieved both of these tasks by means of designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Detroit-Shoreway clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the field of medicine that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog made for a household fun facility in Detroit-Shoreway.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - created for Detroit-Shoreway traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Detroit-Shoreway logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Detroit-Shoreway logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased opinions on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their business logo realize how important a logo design is for their company so they are much more vested in the final result. Every logo project possesses it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Detroit-Shoreway book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most crucial part of a published book since it is often the primary thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a success.

 Detroit-Shoreway logo layout made use of for advertising and marketing and a label style for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Detroit-Shoreway, layout include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of tranquility and class for their new hair studio. I came up with a design that did not go the obvious path of making merely a stylized orchid but alternatively designed a business logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they really wanted to forecast to their customers.

Arabian horse logo design developed for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo design a small dining establishment, layout consists of a customized manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a changed manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software program developer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the business it stands for.

Advance logo layout created for a Detroit-Shoreway interior designer, style feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Detroit-Shoreway interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Detroit-Shoreway logo design project was done for a leadership coach that enables business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned items to other sports enthusiasts. I created their Detroit-Shoreway business logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Detroit-Shoreway regional farm it was really devised for a commodities broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projected confidence, effectiveness, and luxury.
Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.