Acute Care 360 ImageCo, East Cleveland, Ohio, OH,

ImageCo, East Cleveland, Ohio, OH,

Evolv Design logo designed by ImageCo, East Cleveland, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, East Cleveland, Ohio, OH,

East Cleveland, Ohio, OH,

ImageCo, East Cleveland, Ohio, OH,
ImageCo, East Cleveland, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, East Cleveland, Ohio, OH,

FSA OK logo designed by ImageCo, East Cleveland, Ohio, OH,

Emerald Heights logo designed by ImageCo, East Cleveland, Ohio, OH,

Club Sapphire logo designed by ImageCo, East Cleveland, Ohio, OH,

Downtown Dogs logo designed by ImageCo, East Cleveland, Ohio, OH,

School board logo designed by ImageCo, East Cleveland, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, East Cleveland, Ohio, OH,

Stoney Forensic logo designed by ImageCo, East Cleveland, Ohio, OH,

Smart kernels logo designed by ImageCo, East Cleveland, Ohio, OH,

POINTERS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can not refund the time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t contain real world examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

East Cleveland LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs develop unforgettable brands. We’ve performed brand identity design work for farmers, universities, heart surgeons, wedding singers, cafes, retailers, and practically every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electric sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method insures that our logo designs are just as reliable whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered irrespective of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do ourselves. Regardless of the type of project we take on, brand identity design, web page, trade show booth, or retail sign, we do not, and never will contract out our client’s work to companies based outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the conditions of how you and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new East Cleveland organization realizes that they need a logo, however few start-ups fully recognize the key role their logo design will perform in their success, or the reason that one logo works better than another. A logo has an instant and long-term effect on the growth of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help East Cleveland companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and also the process of marking something to make sure that it could be identified, its foundation originates from the brand branded onto livestock. Today a brand indicates virtually anything with a motive, regardless if it be revenue or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to create a mental image that the audience can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the brand names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the beginning of a lot of branding agencies you’ll find that they are often re-branded advertising companies. When someone claims they are in marketing most individuals will likely have an idea about what they do. However when somebody says “I’m in branding”… it just seems more impressive, maybe it’s due to the fact that most individuals don’t understand what it suggests to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or agency that influence view points. This mainly includes the name, the logo, the packaging, the different colors used but can additionally consist of audio, illumination, texture, signage, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps shape the image of a business, a product or a business. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and brochures. Some identity designers also build sites and software interfaces. The essential role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting activities, results as well as assumptions.

Featured logos & signs

Retro logo layout of a bicycle created for a East Cleveland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the area and wanted to cast a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both jobs via developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and germs developed for East Cleveland medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun facility in East Cleveland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - designed for East Cleveland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead project emotional journeys through the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  East Cleveland logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 East Cleveland logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral assessments on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire a professional to create their logo recognize how vital a logo is for their company so they are much more invested in the outcome. Every logo design job possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for East Cleveland publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most essential part of a printed book since it is usually the very first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was certainly a winner.

 East Cleveland logo layout used for advertising as well as a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in East Cleveland, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style produced for a East Cleveland hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a spirit of ease and elegance for their new hair salon. I came up with a concept which didn’t go the obvious route of designing simply a stylized orchid but rather designed a company logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they wanted to forecast to their clients.

Arabian equine logo design created for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept customized to embody the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe, A East Cleveland restaurant logo style a tiny restaurant, layout contains a changed manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a changed script typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software program programmer the design attributes and famous East Cleveland component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it serves the business it stands for.

Evolve logo layout developed for a East Clevelandinterior developer, design feature a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Cleveland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in East Cleveland, the personalities for letter V as well as A in middle of the word advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Cleveland logo design job was undertaken for a leadership consultant that assists business leaders to become more successful at managing people, expectations, and productivity.

A East Cleveland business logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand products to other sports enthusiasts.

I designed their East Cleveland logo design design utilizing a graphic which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this East Cleveland company logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an East Cleveland regional farm it was in reality devised for a commodities broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects assurance, effectiveness, and affluence.

 East Cleveland Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st try.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular East Cleveland sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Electrical sign design for East Cleveland restaurnat designed by East Cleveland Sign Company
East Cleveland logo design and brand identity design for East Cleveland businesses
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,

Logo designed by ImageCo, East Cleveland, Ohio, OH,

Logo designed by ImageCo, East Cleveland, Ohio, OH,

Logo designed by ImageCo, East Cleveland, Ohio, OH,

Logo designed by ImageCo, East Cleveland, Ohio, OH,

Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,
Logo designed by ImageCo, East Cleveland, Ohio, OH,