Elyria, Ohio Logo Design

Nearly every new Elyria organization knows they require a logo, however few new business owners thoroughly recognize the pivotal role their logo design will perform in their financial success, or why one business logo works more effectively than another. A logo has an immediate and long-term effect on the growth of a company, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Elyria, Ohio businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Elyria, Ohio coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older part of the area and really wanted to cast an old-fashioned vibe without coming across as stodgy or low energy. I accomplished both tasks by means of designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria developed for Elyria, Ohio medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog created for a household fun facility in Elyria, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Elyria, Ohio traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but rather convey emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Elyria logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Elyria logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective judgements on the worthiness of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how crucial a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Elyria, Ohio book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most vital part of a published book because it is usually the initial thing a person views in the book store. For a publisher, it’s the best opportunity that they will ever have to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Elyria logo layout used for advertising and marketing as well as a label design for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be vintage cases. For this brand design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Elyria, Ohio, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design projects because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a spirit of relaxation and class for their new hair studio. I created a concept which didn’t go the obvious course of making simply a stylized orchid but instead delivered a logo design which implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to transmit to their clients.

Arabian equine logo style produced for a steed ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design styled to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe logo layout a small dining establishment, style includes a modified manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a changed script typeface which hovers over a group of elaborate lines and dots.

Logo style for a software application developer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the organization it represents.

Progress logo style created for a Elyria, Ohio interior designer, style attribute a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elyria, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Elyria, Ohio logo design job was completed for a leadership consultant that helps business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their used products to other sports enthusiasts. I created their Elyria logo dsign with a graphic that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Elyria, Ohio regional farm it was really designed for a commodities broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projects self-confidence, success, and opulence.

 Elyria Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly dealing with arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.