Findlay Logo Design

Every new Findlay company knows they are in need of a logo, however few new business owners thoroughly understand the vital role their company logo can play in their becoming successful, or precisely why one logo design functions better than another. A company logo has an instant and long term influence on the success of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Findlay companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle created for a Findlay coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old part of the city and wished to project a vintage tone without appearing as stodgy or low energy. I accomplished both of these tasks by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for Findlay clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog designed for a household enjoyable facility in Findlay.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Findlay travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but instead convey emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Findlay logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Findlay logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get unbiased judgements on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo understand how vital a logo is for their organization so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Findlay publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most critical part of a published book because it is usually the first thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was certainly a winner.

 Findlay logo layout utilized for marketing and also a tag design for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Findlay, design consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects considering that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design produced for a hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a sense of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious path of crafting merely a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to transmit to their clients.

Arabian equine logo style produced for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design styled to manifest the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail posture, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Coffee shop logo style a tiny restaurant, style contains a customized manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Logo design for a software program developer the design functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the business it represents.

Develop logo design produced for a Findlay interior developer, design function a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Findlay interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Findlay logo design assignment was completed for a management specialist that aids business leaders to develop into more effective at managing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned goods to other sports enthusiasts. I created their Findlay logo design dsign utilizing an image that grabs the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Findlay regional farm it was in reality designed for an investments broker, and this particular trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a brand mark that projects self-confidence, success, and luxury.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.