Acute Care 360 ImageCo, Findlay, Ohio, OH,

ImageCo, Findlay, Ohio, OH,

Evolv Design logo designed by ImageCo, Findlay, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Findlay, Ohio, OH,

Findlay, Ohio, OH,

ImageCo, Findlay, Ohio, OH,
ImageCo, Findlay, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Findlay, Ohio, OH,

FSA OK logo designed by ImageCo, Findlay, Ohio, OH,

Emerald Heights logo designed by ImageCo, Findlay, Ohio, OH,

Club Sapphire logo designed by ImageCo, Findlay, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Findlay, Ohio, OH,

School board logo designed by ImageCo, Findlay, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Findlay, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Findlay, Ohio, OH,

Smart kernels logo designed by ImageCo, Findlay, Ohio, OH,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can not reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t feature real life samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to echo your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Findlay LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop notable brands. We have performed brand design work for builders, universities, heart surgeons, party planners, coffee shops, retail stores, and just about every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. As a result of our sign first method our logo designs can, and have been employed in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and remembered no matter of scale or purpose.

American Made ★ Design

Something which seriously sets ImageCo apart from other design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform in-house. Irrespective of the kind of project we take on, brand identity design, web site, trade show exhibition, or electrical sign, we do not, and never will job-out our customer’s projects to 3rd parties located outside the US. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your project and determines the conditions of how my customers and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Findlay company realizes that they require a logo, yet few start ups fully understand the pivotal role their logo design will play in their becoming successful, or the reason that one business logo works better than another. A logo design has a critical and long-term impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Findlay businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo must be enduring and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is both a verb and a noun, it’s an identifying mark and also the process of marking something to ensure that it can be distinguished, its genesis originates from the brand branded onto livestock. Today a brand indicates pretty much anything with an objective, regardless if it be profit or politics, a brand is an innate aspect of defining the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s goal is to create an image that the audience will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody says the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the origin of most branding agencies you’ll discover that they are often rebranded marketing and advertising agencies. When someone states they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the public image of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also design web sites as well as user interfaces. The vital role of a brand identity designer is to create the visual cues and a psychological tone with the goal of influencing activities, end results and perceptions.

select signs/logos

Retro logo design of a bicycle created for a Findlay coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the city and really wanted to project a vintage feel without appearing as uninteresting or low energy. I accomplished both of these jobs via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria made for Findlay medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of healthcare that works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more meaningful.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in Findlay.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - developed for Findlay traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather project emotional journeys by means of the images they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Findlay logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Findlay logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo realize how crucial a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s share of challenges, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Findlay publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most vital part of a printed book considering that it is in most cases the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was definitely a success.

 Findlay logo style used for advertising and marketing and also a tag layout for Vintage Instance includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be much older cases. For this business logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Findlay, style consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo design created for a Findlay hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a feeling of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious path of designing simply a stylized orchid but instead designed a business logo that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design customized to symbolize the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail posture, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Cafe, A Findlay Coffee shop logo layout a tiny restaurant, style includes a customized manuscript font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a changed manuscript typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software program designer the style functions and renowned Findlay element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the substance behind a logo is just as important as how it serves the company it stands for.

Advance logo design produced for a Findlayindoor designer, layout feature a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Findlay interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Findlay, the personalities for letter V and also A in middle of the word advanced have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Findlay logo design project was completed for a leadership specialist that aids business leaders to become more effective at managing people, expectations, and profitability.

A Findlay business logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts.

I designed their Findlay logo design design along with an illustration which pulls in the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Findlay company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Findlay regional farm it was really designed for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected trust, success, and opulence.

 Findlay Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first shot.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Findlay sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Electrical sign design for Findlay restaurnat designed by Findlay Sign Business
Findlay logo design and brand identity design for Findlay retailers
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,

Logo designed by ImageCo, Findlay, Ohio, OH,

Logo designed by ImageCo, Findlay, Ohio, OH,

Logo designed by ImageCo, Findlay, Ohio, OH,

Logo designed by ImageCo, Findlay, Ohio, OH,

Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,
Logo designed by ImageCo, Findlay, Ohio, OH,