Grove City Logo Design

Each and every new Grove City venture understands that they need a logo, however few entrepreneurs entirely are aware of the crucial role their logo design will make in their financial success, or exactly why one logo design works better than another. A logo design has a critical and sustaining influence on the success of a business, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Grove City companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike developed for a Grove City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older section of the city and hoped to project a nostalgic vibe without appearing as stodgy or low energy. I accomplished both of these jobs by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and germs developed for Grove City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog made for a family fun center in Grove City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Grove City traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Grove City logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Grove City logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design understand how essential a logo is for their business so they are much more invested in the end result. Every logo job possesses it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Grove City book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most essential part of a published book due to the fact that it is ordinarily the first thing a person sees in the book store. For a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances one of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a winner.

 Grove City logo style used for marketing as well as a label design for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Grove City, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated an atmosphere of peace and elegance for their new hair studio. I came up with a design that did not go the obvious course of designing just a stylized orchid but instead designed a company logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo style produced for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype concept styled to exemplify the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the most easily identifiable equine types in the whole world.

Las Coffee shop logo design a little restaurant, design includes a modified script font style which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript font style which floats above a team of elaborate lines as well as dots.

Logo design for a software programmer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Evolve logo style developed for a Grove City indoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grove City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Grove City logo design assignment was undertaken for a leadership advisor that helps business professionals to become more efficient at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned goods to other sports enthusiasts. I created their Grove City logo dsign with a graphic that seizes the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Grove City area farm it was actually developed for an investments broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projected esteem, financial success, and affluence.
Logo made for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.