Kent Logo Design

Every new Kent venture realizes that they are in need of a logo, but few new business owners thoroughly comprehend the key role their logo design can take in their success, or why one business logo works more effectively than another. A logo has a critical and sustaining influence on the growth of a company, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Kent businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Kent coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old part of the town and wished to visualize a vintage atmosphere without coming across as stodgy or low energy. I fulfilled the two jobs by means of developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs developed for Kent clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more memorable.

logo style with a leaping green frog designed for a family enjoyable facility in Kent.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - designed for Kent traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the photos they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Kent logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Kent logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get neutral point of views on the value of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo design understand how crucial a logo is for their company so they are much more vested in the result. Every logo project possesses it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Kent book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a printed book since it is ordinarily the very first thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many cases one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a victory.

 Kent logo style made use of for advertising and marketing and also a label design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be older cases. For this custom logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Kent, design include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a sense of contentment and class for their new hair studio. I came up with a concept that didn’t go the obvious route of crafting simply a stylized orchid but instead delivered a business logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they really wanted to forecast to their clients.

Arabian equine logo design developed for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept fashioned to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and high tail carriage, the Arabian is one of the very most immediately recognizable horse types in the world.

Las Coffee shop logo layout a small restaurant, design consists of a customized script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a customized script typeface which hovers above a team of ornate lines and also dots.

Logo style for a software program programmer the layout attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the substance behind a logo design is equally as important as how it brands the enterprise it represents.

Advance logo style created for a Kent indoor developer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kent interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kent logo design assignment was carried out for a leadership specialist that enables business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand items to other sports enthusiasts. I designed their Kent business logo dsign with a graphic which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Kent area farm it was actually created for a commodities broker, and this logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projects self-confidence, effectiveness, and affluence.
Logo design created for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.