Kettering Logo Design

Every new Kettering venture understands that they need a logo, but few new business owners entirely grasp the pivotal role their business logo can perform in their financial success, or why one business logo functions better than another. A company logo has an immediate and sustaining impact on the success of a company, select the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Kettering businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike developed for a Kettering coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of the area and wanted to visualize an old-fashioned tone without appearing as uninteresting or low energy. I fulfilled the two tasks via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs made for Kettering medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog developed for a family fun center in Kettering.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - designed for Kettering travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead convey emotional journeys through the pictures they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Kettering logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Kettering logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo design understand how essential a logo is for their organization so they are way more vested in the result. Every logo design job has it’s allotment of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Kettering book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most vital part of a printed book considering that it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was undoubtedly a winner.

 Kettering logo style used for advertising and a label style for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be vintage cases. For this business logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Kettering, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a sense of relaxation and class for their new hair salon. I came up with a design which didn’t go the obvious path of designing simply a stylized orchid but instead delivered a company logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to transmit to their clients.

Arabian horse logo design produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, layout contains a changed script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout consists of a modified script typeface which hovers over a group of ornate lines and dots.

Logo layout for a software program developer the layout functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it brands the company it stands for.

Evolve logo design developed for a Kettering indoor designer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kettering interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kettering logo design assignment was done for a management guide that aids business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned items to other sports enthusiasts. I designed their Kettering logo dsign along with an illustration that seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Kettering area farm it was actually designed for a commodities broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projects esteem, success, and affluence.
Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.