Lancaster, Ohio Logo Design

Virtually every new Lancaster business knows they require a logo, however few entrepreneurs fully realize the pivotal role their company logo can perform in their financial success, or precisely why one logo design functions more effectively than another. A company logo has an immediate and lasting influence on the growth of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Lancaster, Ohio companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Lancaster, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of town and really wanted to visualize a vintage feel without appearing as stodgy or low energy. I fulfilled both of these jobs by means of developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs developed for Lancaster, Ohio clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the field of healthcare that works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog made for a family enjoyable center in Lancaster, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Lancaster, Ohio traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lancaster logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Lancaster logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how important a logo is for their organization so they are much more vested in the outcome. Every logo design project has it’s portion of challenges, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Lancaster, Ohio book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a printed book because it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Lancaster logo style made use of for marketing as well as a tag style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Lancaster, Ohio, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a sense of calmness and connection for their new hair studio. I came up with a design which didn’t go the obvious path of designing merely a stylized orchid but alternatively created a logo design that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to transmit to their customers.

Arabian steed logo layout created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept styled to epitomize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo design a little dining establishment, style consists of a customized script font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a changed script font which floats above a group of elaborate lines as well as dots.

Logo style for a software application programmer the layout attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the substance behind a business logo is just as important as how it serves the company it stands for.

Advance logo layout produced for a Lancaster, Ohio interior designer, layout function a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lancaster, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lancaster, Ohio logo design assignment was undertaken for a leadership advisor that assists business leaders to develop into more effective at managing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned items to other sports enthusiasts. I designed their Lancaster logo dsign using an image which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Lancaster, Ohio area farm it was in reality developed for a products broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projects self-confidence, success, and affluence.

 Lancaster Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first go.

Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.