Acute Care 360 ImageCo, Lancaster, Ohio, OH,

ImageCo, Lancaster, Ohio, OH,

Evolv Design logo designed by ImageCo, Lancaster, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Lancaster, Ohio, OH,

Lancaster, Ohio, OH,

ImageCo, Lancaster, Ohio, OH,
ImageCo, Lancaster, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Lancaster, Ohio, OH,

FSA OK logo designed by ImageCo, Lancaster, Ohio, OH,

Emerald Heights logo designed by ImageCo, Lancaster, Ohio, OH,

Club Sapphire logo designed by ImageCo, Lancaster, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Lancaster, Ohio, OH,

School board logo designed by ImageCo, Lancaster, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Lancaster, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Lancaster, Ohio, OH,

Smart kernels logo designed by ImageCo, Lancaster, Ohio, OH,

STRATEGIES FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can’t reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain actual examples odds are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to echo your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Lancaster LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop memorable brand identities. We’ve performed logo design work for ranchers, colleges, heart surgeons, party planners, bistros, retailers, and practically every other kind of business you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be used as an electric sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first method ensures that our logos are equally effective whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and remembered no matter of size or purpose.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design agencies that you might have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do ourselves. Regardless of the type of design project we take on, brand identity design, website, trade show booth, or electric sign, we do not, and never will farm-out our client’s projects to organizations based outside the USA. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the terms of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Lancaster company understands that they require a logo, but few start ups fully understand the pivotal role their business logo will play in their financial success, or precisely why one logo performs far better than another. A logo design has an instant and sustaining impact on the viability of a business, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Lancaster companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in merely a look.
  2. Scalability: from label to posters a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo should be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark and also the act of marking something so that it could be distinguished, its foundation originates from the mark burned onto animals. Nowadays a brand represents pretty much anything with an objective, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s objective is to develop a mental image that the audience will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those brands. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of the majority of branding agencies you’ll discover that they are often re-branded marketing and advertising agencies. When someone says they are in advertising most people will likely have an idea about what they do. Yet when a person states “I am in branding”… it just seems much more attractive, probably it’s because most individuals don’t know what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that influence perceptions. This primarily consists of the name, the logo, the packaging, the different colors utilized however can additionally consist of sound, lights, texture, signs, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the image of a company, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and pamphlets. Some identity designers also design sites and also software interfaces. The vital duty of a brand identity designer is to establish the visual cues and a psychological tone with the objective of affecting activities, outcomes and also perceptions.

select logos & signs

Retro logo style of a bicycle produced for a Lancaster coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the town and really wanted to cast a retro feel without coming across as boring or low energy. I fulfilled each of the jobs via designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as germs created for Lancaster clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the field of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog made for a household enjoyable center in Lancaster.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - created for Lancaster traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lancaster logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Lancaster logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial point of views on the worthiness of a concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo design recognize how essential a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s allotment of obstacles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Lancaster book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a printed book since it is ordinarily the initial thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was certainly a success.

 Lancaster logo design utilized for advertising and also a label layout for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this custom logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Lancaster, style include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo style created for a Lancaster hair design workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a spirit of contentment and connection for their new hair salon. I came up with a concept that didn’t go the obvious route of creating simply a stylized orchid but instead crafted a business logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo style created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe, A Lancaster Coffee shop logo layout a small dining establishment, style contains a customized manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a customized script font which hovers above a team of luxuriant lines and dots.

Logo design for a software program programmer the design functions as well as legendary Lancaster component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it serves the business it stands for.

Progress logo design created for a Lancasterindoor developer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lancaster interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Lancaster, the characters for letter V and also A in center of the word advanced have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lancaster logo design job was undertaken for a leadership coach that helps business leaders to develop into more successful at handling people, expectations, and productivity.

A Lancaster business logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to market their used goods to other sports enthusiasts.

I tailored their Lancaster logo design along with a graphic that captures the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Lancaster company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Lancaster regional farm it was actually developed for a commodities broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects self-assurance, financial success, and opulence.

 Lancaster Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly dealing with arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous Lancaster sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Electrical sign design for Lancaster restaurnat designed by Lancaster Sign Business
Lancaster logo design and brand identity design for Lancaster retailers
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,

Logo designed by ImageCo, Lancaster, Ohio, OH,

Logo designed by ImageCo, Lancaster, Ohio, OH,

Logo designed by ImageCo, Lancaster, Ohio, OH,

Logo designed by ImageCo, Lancaster, Ohio, OH,

Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,
Logo designed by ImageCo, Lancaster, Ohio, OH,