Lima Logo Design

Every new Lima organization understands that they require a logo, yet few entrepreneurs fully realize the vital role their organization logo will take in their success, or exactly why one logo design performs more effectively than another. A business logo has an immediate and lasting effect on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Lima companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Lima coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of town and wanted to visualize a retro feel without coming across as stodgy or low energy. I accomplished the two jobs by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as bacteria made for Lima clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the field of healthcare that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and even more memorable.

logo layout with a jumping eco-friendly frog made for a household fun center in Lima.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Lima traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lima logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Lima logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo understand how essential a logo is for their organization so they are way more vested in the final result. Every logo project has it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Lima publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most crucial part of a printed book considering that it is usually the initial thing a person sees in the book store. Concerning a publisher, it’s the absolute best opportunity they will likely ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the items people tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a victory.

 Lima logo style utilized for marketing as well as a tag layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this custom logo design I sought to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Lima, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a spirit of tranquility and connection for their new hair salon. I came up with a design that did not go the obvious direction of designing simply a stylized orchid but rather crafted a business logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to forecast to their customers.

Arabian steed logo style produced for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept styled to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Cafe logo layout a small dining establishment, design contains a modified manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed script typeface which hovers over a team of luxuriant lines and also dots.

Logo design for a software developer the layout attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the substance supporting a company logo is just as important as how it serves the business it represents.

Evolve logo design created for a Lima interior developer, design attribute a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lima interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lima logo design job was done for a leadership guide that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used items to other sports enthusiasts. I created their Lima business logo dsign utilizing an illustration that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Lima area farm it was really created for an investments broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce an identity that projected assurance, financial success, and affluence.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.