Lorain, Ohio Logo Design

Nearly every new Lorain organization realizes that they require a logo, however few entrepreneurs fully understand the essential role their company logo will take in their success, or why one business logo works far better than another. A business logo has a critical and long-term influence on the prosperity of a business, go with the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Lorain, Ohio businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Lorain, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old part of the community and really wanted to cast a nostalgic atmosphere without appearing as boring or low energy. I accomplished the two jobs by developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and germs designed for Lorain, Ohio clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the branch of medicine that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family members enjoyable facility in Lorain, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - made for Lorain, Ohio traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences through the images they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lorain logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Lorain logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the value of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design realize how important a logo is for their business so they are much more invested in the end result. Every logo design project possesses it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Lorain, Ohio book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most critical part of a printed book because it is usually the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a spirit of airline flight and it was certainly a winner.

 Lorain logo layout utilized for advertising and a tag style for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Lorain, Ohio, layout consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a feeling of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious path of crafting just a stylized orchid but rather crafted a logo design which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they really wanted to forecast to their clients.

Arabian steed logo style created for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design customized to embody the unique physical traits of the Arabian kind of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly easily identifiable equine types in the world.

Las Coffee shop logo design a small restaurant, layout includes a changed script typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a customized script font style which floats above a team of ornate lines and also dots.

Logo design for a software program programmer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it serves the organization it stands for.

Advance logo style developed for a Lorain, Ohio interior developer, design feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lorain, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lorain, Ohio logo design assignment was performed for a management expert that aids business leaders to develop into more efficient at overseeing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand equipment to other sports enthusiasts. I created their Lorain logo design dsign using a graphic which pulls in the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Lorain, Ohio area farm it was really devised for a commodities broker, and this company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projected self-assurance, financial success, and prosperity.

 Lorain Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly facing arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.