Lorain Logo Design

Every new Lorain organization realizes that they need a logo, but few entrepreneurs entirely understand the key role their logo can take in their success, or why one logo works better than another. A business logo has an instant and sustaining influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Lorain companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Lorain coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the area and really wanted to cast a vintage vibe without coming across as stodgy or low energy. I achieved both tasks via creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria created for Lorain clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, mainly the field of healthcare that works with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping green frog developed for a family members enjoyable center in Lorain.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Lorain traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lorain logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Lorain logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest opinions on the merit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo recognize how crucial a logo is for their organization so they are much more invested in the end result. Every logo project has it’s portion of difficulties, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Lorain book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most critical part of a printed book since it is ordinarily the primary thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a success.

 Lorain logo design used for marketing as well as a tag layout for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Lorain, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a spirit of serenity and elegance for their new hair salon. I created a concept which did not go the obvious direction of designing simply a stylized orchid but instead designed a business logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo layout created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept tailored to display the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Coffee shop logo design a small restaurant, design includes a customized script font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a changed manuscript font which hovers over a team of ornate lines as well as dots.

Logo style for a software application programmer the design functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it serves the enterprise it represents.

Advance logo style developed for a Lorain indoor developer, style function a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lorain interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lorain logo design job was carried out for a leadership advisor that assists business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their used items to other sports enthusiasts. I tailored their Lorain business logo dsign along with a graphic which seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Lorain area farm it was actually devised for a products broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projects confidence, financial success, and affluence.
Logo developed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.