Acute Care 360 ImageCo, Marion, Ohio, OH,

ImageCo, Marion, Ohio, OH,

Evolv Design logo designed by ImageCo, Marion, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Marion, Ohio, OH,

Marion, Ohio, OH,

ImageCo, Marion, Ohio, OH,
ImageCo, Marion, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Marion, Ohio, OH,

FSA OK logo designed by ImageCo, Marion, Ohio, OH,

Emerald Heights logo designed by ImageCo, Marion, Ohio, OH,

Club Sapphire logo designed by ImageCo, Marion, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Marion, Ohio, OH,

School board logo designed by ImageCo, Marion, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Marion, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Marion, Ohio, OH,

Smart kernels logo designed by ImageCo, Marion, Ohio, OH,

POINTERS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be determined from the quality of their design work, if the work in their design portfolio doesn’t contain real world examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Marion LOGO DESIGN​

For over two decades ImageCo has been helping small business owners cultivate unforgettable brand identities. We have undertaken logo design work for farmers, schools, diamond miners, party planners, bistros, retail stores, and virtually every other kind of business you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electrical sign. Because of our sign first method our logo designs can, and have been employed in everything from garment labels to billboards. Our sign first approach ensures that our logo designs are just as effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered no matter of size or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we do in-house. Irrespective of the kind of design project we accept, brand identity design, website, trade show exhibit, or electrical sign, we do not, and never will job out our customer’s projects to companies based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Marion organization knows they probably need a logo, however few start ups entirely grasp the essential role their logo can play in their success, or exactly why one business logo functions more effectively than another. A logo has an immediate and long term impact on the growth of a company, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Marion companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark and also the act of marking something to ensure that it can be identified, its origin comes from the mark branded onto livestock. These days a brand indicates practically anything with an intention, regardless of whether it be profit or politics, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s goal is to create an image that the target market will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody mentions the names Porsche or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the history of most branding firms you’ll find that they are often re-branded advertising and marketing firms. When a person says they are in marketing many people will likely have an idea about what they do. However when somebody claims “I’m in branding”… it simply seems more attractive, perhaps it’s because many people do not understand what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or agency that influence perceptions. This primarily consists of the name, the logo, the packaging, the colors used but can additionally consist of sound, lighting, texture, signs, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the perception of a business, a product or a business. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and sales brochures. Some visual designers also design websites and also software interfaces. The necessary role of a brand identity designer is to establish the visual cues and an emotional tone with the objective of affecting activities, results and also perceptions.

Featured signs/logos

Retro logo style of a bicycle created for a Marion coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of town and wanted to visualize a nostalgic feel without appearing as boring or low energy. I fulfilled both of these tasks by creating a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and bacteria created for Marion clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo layout with a leaping green frog developed for a family fun center in Marion.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Marion traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Marion logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Marion logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the merit of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how essential a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Marion publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most important part of a published book considering that it is often the primary thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was certainly a victory.

 Marion logo layout used for marketing and a label layout for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Marion, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo jobs because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo layout created for a Marion hair layout studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a spirit of simplicity and class for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but rather delivered a company logo that implied an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they wanted to forecast to their customers.

Arabian horse logo layout developed for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Cafe, A Marion Coffee shop logo style a small restaurant, design contains a changed manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design contains a modified script font style which hovers above a group of ornate lines and dots.

Logo layout for a software programmer the style attributes and also renowned Marion component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the business it represents.

Advance logo layout produced for a Marioninterior designer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marion interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Marion, the personalities for letter V and A in center of words advanced have actually been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Marion logo design job was performed for a management guide that assists business professionals to become more efficient at overseeing people, expectations, and profitability.

A Marion business logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand items to other sports enthusiasts.

I designed their Marion business logo design using a graphic which garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Marion company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Marion regional farm it was really developed for a commodities broker, and this particular company was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected self-assurance, success, and opulence.

 Marion Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Marion sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Electrical sign design for Marion restaurnat designed by Marion Sign Shop
Marion logo design and brand identity design for Marion companies
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,

Logo designed by ImageCo, Marion, Ohio, OH,

Logo designed by ImageCo, Marion, Ohio, OH,

Logo designed by ImageCo, Marion, Ohio, OH,

Logo designed by ImageCo, Marion, Ohio, OH,

Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,
Logo designed by ImageCo, Marion, Ohio, OH,