Acute Care 360 ImageCo, Mason, Ohio, OH,

ImageCo, Mason, Ohio, OH,

Evolv Design logo designed by ImageCo, Mason, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Mason, Ohio, OH,

Mason, Ohio, OH,

ImageCo, Mason, Ohio, OH,
ImageCo, Mason, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Mason, Ohio, OH,

FSA OK logo designed by ImageCo, Mason, Ohio, OH,

Emerald Heights logo designed by ImageCo, Mason, Ohio, OH,

Club Sapphire logo designed by ImageCo, Mason, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Mason, Ohio, OH,

School board logo designed by ImageCo, Mason, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Mason, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Mason, Ohio, OH,

Smart kernels logo designed by ImageCo, Mason, Ohio, OH,

TIPS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they can not refund the time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t contain real world examples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to echo your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Mason LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish memorable brand identities. We have performed brand identity design work for builders, schools, diamond miners, party planners, diners, retailers, and practically every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be used as an electrical sign. Because of our sign first technique our identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first approach insures that our logo designs are just as reliable whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

The one difference which really sets ImageCo apart from other design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we do ourselves. No matter the type of project we take on, brand identity design, business website, trade show exhibition, or commercial sign, we do not, and never will contract out our customer’s work to agencies based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the terms of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

It’s likely that every new Mason entrepreneur knows they need a logo, however few start-ups entirely recognize the pivotal role their logo design will play in their financial success, or precisely why one logo design functions better than another. A logo design has a critical and sustaining influence on the viability of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Mason businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be ageless and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and also the process of denoting something to ensure that it can be distinguished, its origin comes from the mark burned onto livestock. Today a brand represents practically anything with an objective, regardless of whether it be earnings or political parties, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s goal is to create a mental image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody mentions the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of most branding firms you’ll discover that they are often re-branded advertising agencies. When somebody says they are in marketing most individuals will likely have a preconceived notion about what they do. However when someone says “I’m in branding”… it simply seems much more attractive, probably it’s due to the fact that the majority of people don’t recognize what it indicates to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or business that affect understandings. This mainly includes the name, the logo, the packaging, the colors used however can also consist of audio, lights, texture, signage, really anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the image of a firm, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, and collateral material such as cards, stationery, and also brochures. Some identity designers also develop sites and also user interfaces. The important duty of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of affecting actions, results as well as assumptions.

select signs/logos

Retro logo style of a bike developed for a Mason coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old section of the area and wanted to cast a nostalgic vibe without coming across as uninteresting or low energy. I accomplished both of these jobs by designing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs created for Mason medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, especially the field of medicine which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in Mason.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - created for Mason traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Mason logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Mason logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo recognize how crucial a logo design is for their business so they are much more vested in the final result. Every logo design project possesses it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Mason publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most essential part of a published book because it is often the initial thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was certainly a success.

 Mason logo style used for marketing and a tag design for Vintage Instance features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this brand design I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Mason, design include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a Mason hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a feeling of ease and connection for their new hair studio. I came up with a design which did not go the obvious course of creating simply a stylized orchid but instead crafted a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they wanted to project to their clients.

Arabian horse logo style developed for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept styled to epitomize the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe, A Mason restaurant logo layout a small dining establishment, style consists of a changed script typeface which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a modified manuscript font style which hovers over a team of elaborate lines as well as dots.

Logo design for a software application developer the design attributes and renowned Mason component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the substance supporting a company logo is equally as important as how it brands the organization it stands for.

Evolve logo layout produced for a Masonindoor developer, style function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mason interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Mason, the characters for letter V and A in center of the word advanced have been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mason logo design job was completed for a management guide that assists business professionals to become more efficient at handling people, expectations, and productivity.

A Mason business logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used items to other sports enthusiasts.

I designed their Mason logo design with a graphic that garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Mason company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Mason regional farm it was in reality designed for a products broker, and this particular company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projects assurance, financial success, and wealth.

 Mason Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the 1st shot.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a popular Mason sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to create a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Electrical sign design for Mason restaurnat designed by Mason Sign Company
Mason logo design and brand identity design for Mason companies
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,

Logo designed by ImageCo, Mason, Ohio, OH,

Logo designed by ImageCo, Mason, Ohio, OH,

Logo designed by ImageCo, Mason, Ohio, OH,

Logo designed by ImageCo, Mason, Ohio, OH,

Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,
Logo designed by ImageCo, Mason, Ohio, OH,