Massillon Logo Design

Each and every new Massillon venture realizes that they require a logo, but few entrepreneurs thoroughly grasp the crucial role their logo design will take in their financial success, or precisely why one business logo performs better than another. A company logo has an immediate and lasting effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Massillon businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike developed for a Massillon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old section of the community and wished to visualize a nostalgic tone without appearing as boring or low energy. I achieved each of the jobs via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for Massillon medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the field of healthcare which works with the laboratory examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and more meaningful.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in Massillon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - designed for Massillon traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Massillon logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Massillon logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t even know so as to get impartial assessments on the benefit of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how essential a logo is for their company so they are much more invested in the result. Every logo job possesses it’s share of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Massillon publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most critical part of a published book considering that it is ordinarily the very first thing a person views in the book store. For a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 Massillon logo design utilized for marketing and also a tag design for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be much older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Massillon, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related an atmosphere of ease and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but rather designed a business logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style developed for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to embody the unique physical traits of the Arabian kind of equines. With an identifiable head form and high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Coffee shop logo layout a little dining establishment, design includes a changed script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design includes a customized manuscript typeface which hovers over a group of ornate lines and also dots.

Logo style for a software developer the style attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it brands the business it stands for.

Evolve logo style developed for a Massillon indoor developer, design feature a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Massillon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Massillon logo design job was done for a leadership specialist that enables business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their used items to other sports enthusiasts. I created their Massillon logo dsign utilizing a graphic which captures the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Massillon regional farm it was actually developed for an investments broker, and this brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a image that projected assurance, effectiveness, and luxury.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.