Mentor, Ohio Logo Design

Nearly every new Mentor business person understands that they are in need of a logo, yet few new business owners thoroughly grasp the key role their organization’s logo will play in their financial success, or precisely why one logo performs far better than another. A logo has an instant and lasting influence on the growth of a business, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Mentor, Ohio businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle developed for a Mentor, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older part of town and wanted to cast a retro tone without coming across as stodgy or low energy. I achieved both of these jobs by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria made for Mentor, Ohio clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, especially the field of medicine which deals with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and much more memorable.

logo layout with a jumping green frog created for a family enjoyable facility in Mentor, Ohio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and also a tree - made for Mentor, Ohio traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mentor logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Mentor logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get objective judgements on the value of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how important a logo is for their business so they are much more invested in the result. Every logo project has it’s share of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Mentor, Ohio publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a printed book because it is in most cases the first thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity they will ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Mentor logo style made use of for advertising and a label layout for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this brand design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Mentor, Ohio, style include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a sense of simplicity and class for their new hair studio. I created a concept that didn’t go the obvious route of designing merely a stylized orchid but alternatively crafted a business logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian steed logo design created for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept styled to display the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, design contains a changed script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout includes a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software developer the layout attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the company it represents.

Progress logo design created for a Mentor, Ohio indoor developer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mentor, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mentor, Ohio logo design job was completed for a management expert that helps business professionals to become more efficient at managing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned products to other sports enthusiasts. I designed their Mentor logo design dsign along with an image that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Mentor, Ohio regional farm it was really created for an investments broker, and this particular logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects esteem, effectiveness, and prosperity.

 Mentor Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this instance, I struck a bullseye with the first shot.

Logo design created for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.