Mentor Logo Design

Virtually every new Mentor company understands that they require a logo, yet few new business owners fully understand the key role their company logo can perform in their becoming successful, or why one logo design functions better than another. A logo has a critical and long-term influence on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Mentor companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike created for a Mentor coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older part of town and wanted to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I accomplished both jobs via designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Mentor clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the branch of medicine which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and a lot more memorable.

logo design with a jumping green frog designed for a household fun center in Mentor.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Mentor travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mentor logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Mentor logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced judgements on the value of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo recognize how crucial a logo design is for their company so they are way more invested in the end result. Every logo job has it’s share of challenges, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Mentor publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most critical part of a published book considering that it is ordinarily the first thing a person sees in the book store. For a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was certainly a success.

 Mentor logo layout used for advertising and a label layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be much older cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Mentor, layout include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design created for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a sense of simplicity and connection for their new hair studio. I created a design which didn’t go the obvious path of designing simply a stylized orchid but instead crafted a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they wanted to project to their patrons.

Arabian horse logo layout created for a steed cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design customized to display the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo layout a little restaurant, design includes a changed manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a changed manuscript font style which hovers over a group of luxuriant lines and dots.

Logo layout for a software program developer the design attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Evolve logo style created for a Mentor interior developer, design function a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mentor interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mentor logo design job was done for a management consultant that aids business professionals to become more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand equipment to other sports enthusiasts. I created their Mentor business logo dsign along with an image that seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Mentor area farm it was actually created for an investments broker, and this particular company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projected assurance, effectiveness, and luxury.
Logo design created for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.