Acute Care 360 ImageCo, New Philadelphia, Ohio, OH,

ImageCo, New Philadelphia, Ohio, OH,

Evolv Design logo designed by ImageCo, New Philadelphia, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, New Philadelphia, Ohio, OH,

New Philadelphia, Ohio, OH,

ImageCo, New Philadelphia, Ohio, OH,
ImageCo, New Philadelphia, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, New Philadelphia, Ohio, OH,

FSA OK logo designed by ImageCo, New Philadelphia, Ohio, OH,

Emerald Heights logo designed by ImageCo, New Philadelphia, Ohio, OH,

Club Sapphire logo designed by ImageCo, New Philadelphia, Ohio, OH,

Downtown Dogs logo designed by ImageCo, New Philadelphia, Ohio, OH,

School board logo designed by ImageCo, New Philadelphia, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, New Philadelphia, Ohio, OH,

Stoney Forensic logo designed by ImageCo, New Philadelphia, Ohio, OH,

Smart kernels logo designed by ImageCo, New Philadelphia, Ohio, OH,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t contain actual examples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to reflect your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

New Philadelphia LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish memorable brand identities. We have undertaken brand design work for mechanics, colleges, diamond miners, party planners, cafes, retail stores, and just about every other kind of business you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be utilized as an electrical sign. Because of our sign first approach our identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first approach ensures that our logo designs are just as effective whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and always remembered no matter of size or use.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design companies that you might possibly have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. No matter the type of project we undertake, logo, web site, trade show banners, or electric sign, we do not, and never will farm out our client’s work to organizations located outside the United States. When you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new New Philadelphia business realizes that they require a logo, however few start ups fully realize the essential role their logo design will make in their financial success, or precisely why one logo design functions better than another. A company logo has an immediate and long-term impact on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help New Philadelphia businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark as well as the act of denoting something to ensure that it could be distinguished, its origin originates from the mark branded onto livestock. These days a brand indicates basically anything with an intention, regardless of whether it be profit or political parties, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s objective is to create an image that the target market will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person says the brand names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people buy those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of the majority of branding agencies you’ll discover that they are frequently rebranded marketing companies. When someone claims they are in marketing many people will likely have a preconceived notion about what they do. However when someone claims “I am in branding”… it simply seems more impressive, possibly it’s because many people don’t understand what it means to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that affect understandings. This mostly consists of the name, the logo design, the product packaging, the colors used but can also include audio, illumination, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and also brochures. Some visual designers also develop websites and also user interfaces. The necessary duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of affecting actions, results as well as perceptions.

select SIGNS & LOGOS

Retro logo style of a bicycle created for a New Philadelphia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older part of the city and hoped to visualize a nostalgic feel without coming across as uninteresting or low energy. I accomplished the two tasks by means of designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and also bacteria developed for New Philadelphia clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, especially the field of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping eco-friendly frog created for a household fun center in New Philadelphia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - designed for New Philadelphia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather convey emotional journeys through the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Philadelphia logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 New Philadelphia logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their business logo understand how essential a logo is for their business so they are much more vested in the end result. Every logo design project possesses it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for New Philadelphia publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most important part of a published book because it is usually the very first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was undoubtedly a victory.

 New Philadelphia logo layout made use of for marketing and also a tag design for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be antique cases. For this business logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in New Philadelphia, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a New Philadelphia hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a sense of simplicity and connection for their new hair salon. I created a design which did not go the obvious route of creating merely a stylized orchid but instead crafted a business logo which suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their customers.

Arabian horse logo layout developed for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept customized to illustrate the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe, A New Philadelphia Coffee shop logo design a small dining establishment, layout consists of a customized manuscript font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style includes a customized manuscript typeface which floats over a group of elaborate lines and also dots.

Logo design for a software application programmer the layout features and iconic New Philadelphia component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the organization it stands for.

Progress logo layout developed for a New Philadelphiaindoor designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Philadelphia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in New Philadelphia, the personalities for letter V and also A in center of the word advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Philadelphia logo design assignment was performed for a management guide that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A New Philadelphia business logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used items to other sports enthusiasts.

I designed their New Philadelphia business logo design using an image that garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this New Philadelphia company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an New Philadelphia regional farm it was really created for a products broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a image that projected trust, success, and prosperity.

 New Philadelphia Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for ostensibly dealing with arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the first shot.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular New Philadelphia sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Electrical sign design for New Philadelphia restaurnat designed by New Philadelphia Sign Company
New Philadelphia logo design and brand identity design for New Philadelphia businesses
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,

Logo designed by ImageCo, New Philadelphia, Ohio, OH,

Logo designed by ImageCo, New Philadelphia, Ohio, OH,

Logo designed by ImageCo, New Philadelphia, Ohio, OH,

Logo designed by ImageCo, New Philadelphia, Ohio, OH,

Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,
Logo designed by ImageCo, New Philadelphia, Ohio, OH,