Acute Care 360 ImageCo, Newark, Ohio, OH,

ImageCo, Newark, Ohio, OH,

Evolv Design logo designed by ImageCo, Newark, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Newark, Ohio, OH,

Newark, Ohio, OH,

ImageCo, Newark, Ohio, OH,
ImageCo, Newark, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Newark, Ohio, OH,

FSA OK logo designed by ImageCo, Newark, Ohio, OH,

Emerald Heights logo designed by ImageCo, Newark, Ohio, OH,

Club Sapphire logo designed by ImageCo, Newark, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Newark, Ohio, OH,

School board logo designed by ImageCo, Newark, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Newark, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Newark, Ohio, OH,

Smart kernels logo designed by ImageCo, Newark, Ohio, OH,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can not refund the time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be judged from the quality of their design work, if the work in their portfolio doesn’t contain actual examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Newark LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs establish unforgettable brand identities. We’ve done branding work for builders, colleges, heart surgeons, wedding singers, diners, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electrical sign. As a result of our sign first approach our identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method insures that our logo designs are just as effective whether they are used in TV commercials or web applications, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design companies that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we do in-house. Irrespective of the kind of design project we undertake, business logo, web page, trade show exhibit, or electrical sign, we do not, and never will farm out our client’s work to companies based outside the US. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and dictates the conditions of how my customers and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Newark business understands that they probably need a logo, yet few start-ups thoroughly recognize the vital role their logo can play in their financial success, or why one logo design works better than another. A logo has a critical and long term effect on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Newark businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark and the act of marking something so that it could be recognized, its origin originates from the mark burned onto animals. Today a brand indicates virtually anything with an objective, regardless if it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone states the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes people want those brands. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of the majority of branding companies you’ll find that they are quite often re-branded marketing and advertising companies. When someone claims they are in marketing most individuals will likely have a preconceived notion about what they do. However when somebody claims “I am in branding”… it simply sounds more impressive, maybe it’s due to the fact that most people don’t recognize what it means to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or business that affect perceptions. This primarily consists of the name, the logo, the packaging, the different colors used but can also include sound, illumination, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, as well as brochures. Some identity designers also design sites as well as user interfaces. The vital duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting actions, outcomes as well as understandings.

select logos & signs

Retro logo layout of a bike created for a Newark coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old section of the city and hoped to cast a retro tone without appearing as uninteresting or low energy. I fulfilled each of the tasks by creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria created for Newark medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and outcomes of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog developed for a household enjoyable center in Newark.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Newark traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional experiences through the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newark logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Newark logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get impartial viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo comprehend how essential a logo is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Newark publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most essential part of a published book due to the fact that it is usually the very first thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever have to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was certainly a winner.

 Newark logo style made use of for advertising and also a tag layout for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be much older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Newark, layout consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style created for a Newark hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a spirit of peace and connection for their new hair studio. I came up with a design which did not go the obvious course of creating just a stylized orchid but rather designed a business logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout developed for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept customized to manifest the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the entire world.

Las Cafe, A Newark restaurant logo layout a tiny restaurant, layout consists of a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout includes a customized manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software programmer the layout features and also famous Newark component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the business it represents.

Advance logo layout created for a Newarkinterior developer, style attribute a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Newark, the personalities for letter V as well as A in center of words progressed have actually been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newark logo design assignment was undertaken for a management expert that helps business professionals to become more successful at supervising people, expectations, and productivity.

A Newark business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts.

I designed their Newark business logo design utilizing a graphic which captures the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Newark company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Newark area farm it was really created for a products broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projected self-confidence, effectiveness, and opulence.

 Newark Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I hit a bullseye with the 1st shot.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known Newark sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Electrical sign design for Newark restaurnat designed by Newark Sign Shop
Newark logo design and brand identity design for Newark retailers
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,

Logo designed by ImageCo, Newark, Ohio, OH,

Logo designed by ImageCo, Newark, Ohio, OH,

Logo designed by ImageCo, Newark, Ohio, OH,

Logo designed by ImageCo, Newark, Ohio, OH,

Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,
Logo designed by ImageCo, Newark, Ohio, OH,