Newark, Ohio Logo Design

Every new Newark business knows they need a logo, yet few entrepreneurs entirely recognize the pivotal role their business logo will take in their becoming successful, or why one business logo functions more effectively than another. A logo design has an immediate and long term influence on the success of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Newark, Ohio businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be lasting and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo design of a bike produced for a Newark, Ohio coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old section of the area and really wanted to project a retro atmosphere without coming across as monotonous or low energy. I accomplished each of the tasks via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs made for Newark, Ohio clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more unforgettable.

logo design with a leaping environment-friendly frog made for a family fun facility in Newark, Ohio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and also a tree - created for Newark, Ohio traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional experiences through the pictures they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newark logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Newark logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get impartial judgements on the value of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their business logo understand how essential a logo design is for their organization so they are way more invested in the result. Every logo project has it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Newark, Ohio publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most necessary part of a printed book considering that it is ordinarily the first thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity that they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was definitely a success.

 Newark logo design utilized for marketing as well as a label style for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Newark, Ohio, design consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style produced for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a sense of simplicity and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of creating merely a stylized orchid but instead crafted a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to project to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail posture, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe logo layout a tiny restaurant, style contains a changed manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a changed script typeface which floats over a team of ornate lines as well as dots.

Logo style for a software program designer the layout functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the company it represents.

Progress logo style created for a Newark, Ohio indoor designer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Newark, Ohio logo design assignment was carried out for a management advisor that helps business leaders to develop into more effective at handling people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to market their used equipment to other sports enthusiasts. I tailored their Newark business logo dsign utilizing an image that grabs the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Newark, Ohio regional farm it was really designed for a products broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projects self-confidence, success, and luxury.

 Newark Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for outwardly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.