Newark Logo Design

Virtually every new Newark organization understands that they require a logo, however few new business owners fully grasp the essential role their organization logo will perform in their becoming successful, or the reason that one logo design functions far better than another. A business logo has a critical and sustaining effect on the financial success of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Newark businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike developed for a Newark coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an older section of the community and wanted to cast a nostalgic atmosphere without coming across as boring or low energy. I accomplished both tasks via creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Newark clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the branch of medicine that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more unforgettable.

logo style with a leaping green frog designed for a family members enjoyable facility in Newark.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for Newark traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional experiences through the images they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newark logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Newark logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their logo understand how important a logo is for their company so they are way more vested in the end result. Every logo design job possesses it’s allotment of difficulties, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Newark publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most necessary part of a printed book given that it is usually the primary thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was definitely a success.

 Newark logo layout utilized for advertising and marketing as well as a tag design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Newark, layout consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs due to the fact that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of relaxation and elegance for their new hair salon. I created a concept which did not go the obvious direction of crafting simply a stylized orchid but instead crafted a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design created for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept styled to illustrate the unique physical traits of the Arabian breed of equines. With a different head form and higher tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Coffee shop logo design a small dining establishment, style consists of a customized script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a customized script typeface which floats above a team of elaborate lines and dots.

Logo layout for a software program designer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the significance behind a logo is just as important as how it serves the organization it stands for.

Advance logo layout produced for a Newark interior developer, style function a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Newark logo design assignment was done for a management consultant that aids business leaders to become more effective at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Newark business logo dsign along with an image that pulls in the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Newark regional farm it was in reality devised for a products broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projects assurance, success, and luxury.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.