Acute Care 360 ImageCo, Niles, Ohio, OH,

ImageCo, Niles, Ohio, OH,

Evolv Design logo designed by ImageCo, Niles, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Niles, Ohio, OH,

Niles, Ohio, OH,

ImageCo, Niles, Ohio, OH,
ImageCo, Niles, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Niles, Ohio, OH,

FSA OK logo designed by ImageCo, Niles, Ohio, OH,

Emerald Heights logo designed by ImageCo, Niles, Ohio, OH,

Club Sapphire logo designed by ImageCo, Niles, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Niles, Ohio, OH,

School board logo designed by ImageCo, Niles, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Niles, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Niles, Ohio, OH,

Smart kernels logo designed by ImageCo, Niles, Ohio, OH,

STRATEGIES FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain actual samples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to echo your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Niles LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brand identities. We’ve undertaken brand design work for builders, colleges, diamond miners, wedding singers, coffee shops, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. As a result of our sign first approach our logo designs can, and have been used in everything from fashion labels to billboards. Our sign first technique guarantees that our logos are equally effective whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you may have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do in-house. Irrespective of the type of project we accept, business logo, website, trade show exhibition, or commercial sign, we do not, and never will contract out our customer’s projects to organizations based outside the US. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and imposes the terms of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

It’s likely that every new Niles entrepreneur knows they probably need a logo, yet few start ups fully recognize the essential role their logo design will make in their success, or precisely why one business logo functions better than another. A logo has an immediate and long term influence on the growth of a business, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Niles businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and the act of noting something to ensure that it could be recognized, its foundation comes from the mark branded onto livestock. Today a brand signifies virtually anything with an objective, whether it be profit or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s objective is to develop an image that the target market can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person says the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of the majority of branding agencies you’ll find that they are frequently re-branded advertising firms. When somebody says they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the public image of a business, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as brochures. Some identity designers also develop websites as well as user interfaces. The necessary role of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of influencing activities, end results and also understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Niles coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an old section of the community and hoped to project a nostalgic feel without coming across as uninteresting or low energy. I achieved the two jobs by creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Niles clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, especially the field of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family members fun facility in Niles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Niles traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather project emotional journeys through the images they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Niles logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Niles logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased point of views on the worthiness of a design. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo recognize how vital a logo design is for their business so they are much more invested in the outcome. Every logo design project possesses it’s portion of difficulties, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Niles publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most crucial part of a published book given that it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a victory.

 Niles logo design made use of for advertising and marketing and a tag style for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this business logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Niles, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style created for a Niles hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a sense of calmness and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of making simply a stylized orchid but rather designed a company logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their patrons.

Arabian equine logo design produced for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept styled to manifest the unique physical traits of the Arabian kind of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe, A Niles restaurant logo design a tiny restaurant, style contains a changed manuscript typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style consists of a customized script typeface which floats above a team of luxuriant lines and dots.

Logo design for a software designer the style features and famous Niles element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the company it stands for.

Evolve logo style created for a Nilesindoor developer, design attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Niles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Niles, the personalities for letter V as well as A in center of words advanced have been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Niles logo design job was undertaken for a leadership guide that enables business leaders to develop into more successful at handling people, expectations, and profitability.

A Niles business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their used items to other sports enthusiasts.

I tailored their Niles logo design design using an image that pulls in the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Niles company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really created for an Niles area farm it was in reality created for a commodities broker, and this particular company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected self-confidence, success, and affluence.

 Niles Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for externally encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned Niles sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Electrical sign design for Niles restaurnat designed by Niles Sign Shop
Niles logo design and brand identity design for Niles commercial businesses
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,

Logo designed by ImageCo, Niles, Ohio, OH,

Logo designed by ImageCo, Niles, Ohio, OH,

Logo designed by ImageCo, Niles, Ohio, OH,

Logo designed by ImageCo, Niles, Ohio, OH,

Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,
Logo designed by ImageCo, Niles, Ohio, OH,