Norwalk Logo Design

Each and every new Norwalk company understands that they are in need of a logo, yet few new business owners entirely comprehend the key role their logo design can take in their financial success, or the reason that one logo design works more effectively than another. A logo design has an instant and lasting influence on the financial success of a company, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Norwalk companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Norwalk coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of town and wished to cast a nostalgic vibe without coming across as boring or low energy. I accomplished the two jobs by means of developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria designed for Norwalk medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo design with a leaping environment-friendly frog made for a family enjoyable facility in Norwalk.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Norwalk travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the images they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Norwalk logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Norwalk logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get neutral assessments on the value of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how crucial a logo design is for their business so they are much more invested in the outcome. Every logo design job has it’s share of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Norwalk publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most essential part of a printed book given that it is in most cases the initial thing a person sees in the bookstore. With regard to a publisher, it’s the optimal opportunity that they will ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Norwalk logo style used for advertising and marketing as well as a label style for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Norwalk, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo layout produced for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a sense of contentment and class for their new hair salon. I created a concept that did not go the obvious direction of designing simply a stylized orchid but alternatively delivered a logo design that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design produced for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept fashioned to display the unique physical traits of the Arabian breed of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Cafe logo style a small dining establishment, style consists of a changed manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a changed manuscript font which floats above a group of ornate lines as well as dots.

Logo layout for a software program programmer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the organization it represents.

Evolve logo layout created for a Norwalk indoor designer, layout function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwalk interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norwalk logo design job was undertaken for a leadership coach that helps business leaders to develop into more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned items to other sports enthusiasts. I created their Norwalk logo design dsign using an image that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Norwalk regional farm it was really designed for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projects confidence, success, and prosperity.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.