Sandusky Logo Design

Virtually every new Sandusky organization knows they need a logo, but few entrepreneurs fully understand the essential role their company logo can take in their becoming successful, or precisely why one logo design performs far better than another. A business logo has an immediate and lasting influence on the success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Sandusky businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Sandusky coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an older section of the city and hoped to project a retro atmosphere without coming across as uninteresting or low energy. I accomplished both jobs by means of designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs made for Sandusky medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and more unforgettable.

logo layout with a leaping green frog created for a household enjoyable facility in Sandusky.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - designed for Sandusky traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sandusky logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Sandusky logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how important a logo design is for their company so they are much more vested in the result. Every logo job possesses it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Sandusky publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most vital part of a published book since it is often the primary thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to promote their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was certainly a victory.

 Sandusky logo layout used for advertising and marketing and a label style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be antique cases. For this logo design I strove to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Sandusky, design consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related an atmosphere of simplicity and class for their new hair salon. I created a concept which did not go the obvious route of making simply a stylized orchid but rather created a logo which implied a flower in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to project to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and high tail posture, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe logo layout a small dining establishment, design consists of a changed manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout contains a changed script font which hovers over a team of ornate lines and also dots.

Logo layout for a software developer the style attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it serves the organization it stands for.

Progress logo style created for a Sandusky indoor developer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sandusky interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sandusky logo design assignment was performed for a leadership specialist that helps business professionals to become more successful at overseeing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned equipment to other sports enthusiasts. I tailored their Sandusky logo dsign along with an illustration that grabs the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Sandusky regional farm it was really created for a commodities broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projects self-assurance, effectiveness, and affluence.
Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.