Springfield Logo Design

Every new Springfield venture knows they are in need of a logo, but few entrepreneurs entirely understand the essential role their logo will play in their success, or why one logo works far better than another. A logo design has a critical and long term impact on the financial success of a company, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Springfield businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike produced for a Springfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old section of the city and wished to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished both jobs by developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs created for Springfield medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog designed for a family members fun facility in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and a tree - designed for Springfield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Springfield logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Springfield logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo design is for their business so they are much more invested in the final result. Every logo job has it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Springfield book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most crucial part of a published book given that it is in most cases the first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a winner.

 Springfield logo layout utilized for advertising and a tag design for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Springfield, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design created for a hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a sense of serenity and elegance for their new hair studio. I came up with a design which did not go the obvious route of crafting simply a stylized orchid but rather created a business logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to transmit to their clients.

Arabian horse logo design created for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design tailored to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse breeds in the world.

Las Coffee shop logo design a small restaurant, layout contains a modified script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style contains a changed manuscript font which floats over a team of elaborate lines and dots.

Logo layout for a software program developer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it brands the organization it represents.

Develop logo design produced for a Springfield interior designer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield logo design project was performed for a leadership expert that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned products to other sports enthusiasts. I designed their Springfield logo dsign with a graphic that pulls in the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Springfield regional farm it was really created for an investments broker, and this trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projected self-confidence, financial success, and prosperity.
Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.