Springfield, Ohio Logo Design

Each and every new Springfield business realizes that they require a logo, however few entrepreneurs thoroughly comprehend the vital role their organization logo can play in their success, or exactly why one business logo works more effectively than another. A logo design has an instant and sustaining impact on the financial success of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Springfield, Ohio businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Springfield, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of the town and hoped to project a retro vibe without appearing as boring or low energy. I accomplished the two jobs via developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs made for Springfield, Ohio medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of medicine which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo style with a leaping environment-friendly frog designed for a family fun facility in Springfield, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Springfield, Ohio traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Springfield logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Springfield logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their business logo comprehend how vital a logo design is for their organization so they are way more vested in the final result. Every logo project possesses it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Springfield, Ohio publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most necessary part of a published book since it is ordinarily the first thing a person sees in the bookstore. With regard to a publisher, it’s the best opportunity they will likely ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was certainly a victory.

 Springfield logo style made use of for advertising and marketing and also a label layout for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Springfield, Ohio, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a spirit of calmness and class for their new hair studio. I created a concept which didn’t go the obvious direction of making simply a stylized orchid but rather designed a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately put the main focus on the emotion that they really wanted to transmit to their clients.

Arabian steed logo layout produced for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design styled to epitomize the unique physical traits of the Arabian pedigree of horses. With a different head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Cafe logo style a tiny dining establishment, design contains a customized manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a changed script typeface which floats above a team of luxuriant lines as well as dots.

Logo layout for a software application developer the layout features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo design created for a Springfield, Ohio interior developer, layout feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield, Ohio logo design job was completed for a management guide that enables business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned goods to other sports enthusiasts. I tailored their Springfield business logo dsign along with an image that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Springfield, Ohio regional farm it was in reality created for an investments broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects assurance, success, and affluence.

 Springfield Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for ostensibly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular case, I nailed a bullseye with the very first shot.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.