Acute Care 360 ImageCo, Springfield, Ohio, OH,

ImageCo, Springfield, Ohio, OH,

Evolv Design logo designed by ImageCo, Springfield, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Springfield, Ohio, OH,

Springfield, Ohio, OH,

ImageCo, Springfield, Ohio, OH,
ImageCo, Springfield, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Springfield, Ohio, OH,

FSA OK logo designed by ImageCo, Springfield, Ohio, OH,

Emerald Heights logo designed by ImageCo, Springfield, Ohio, OH,

Club Sapphire logo designed by ImageCo, Springfield, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Springfield, Ohio, OH,

School board logo designed by ImageCo, Springfield, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Springfield, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Springfield, Ohio, OH,

Smart kernels logo designed by ImageCo, Springfield, Ohio, OH,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t feature real world samples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to echo your unique vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Springfield LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brands. We have done brand design work for farmers, universities, diamond miners, party planners, restaurants, retail stores, and virtually every other kind of business concern you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. Because of our sign first method our designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method guarantees that our logo designs are just as effective whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered irrespective of scale or function.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design companies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform in-house. Irrespective of the kind of design project we accept, business logo, web site, trade show booth, or electric sign, we do not, and never will contract out our customer’s projects to organizations based outside the United States. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and determines the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Springfield entrepreneur realizes that they probably need a logo, yet few new business owners fully grasp the essential role their logo design can make in their financial success, or the reason that one business logo functions better than another. A logo design has a critical and sustaining influence on the success of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Springfield companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to store signs a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be timeless and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and also the act of denoting something to ensure that it can be recognized, its origin originates from the mark branded onto animals. Nowadays a brand indicates basically anything with an objective, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to develop an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody says the brand names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of a lot of branding companies you’ll find that they are often rebranded marketing and advertising companies. When a person states they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and also pamphlets. Some visual designers also develop web sites and also software interfaces. The crucial function of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, end results and perceptions.

select logos & signs

Retro logo design of a bike produced for a Springfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an old section of town and hoped to cast a vintage vibe without appearing as stodgy or low energy. I fulfilled both jobs via designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs developed for Springfield clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, mainly the branch of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo style with a jumping eco-friendly frog made for a household enjoyable center in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Springfield traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys through the photos they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Springfield logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Springfield logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral point of views on the value of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo realize how essential a logo is for their business so they are way more vested in the end result. Every logo job possesses it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Springfield publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most essential part of a published book given that it is ordinarily the first thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was surely a success.

 Springfield logo design used for marketing and a tag layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this brand design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Springfield, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a Springfield hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a feeling of relaxation and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of crafting merely a stylized orchid but rather crafted a business logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to project to their patrons.

Arabian steed logo layout developed for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design tailored to embody the unique physical traits of the Arabian breed of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly immediately identifiable equine types in the entire world.

Las Cafe, A Springfield restaurant logo design a little restaurant, design includes a modified manuscript font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a customized script typeface which hovers above a group of elaborate lines as well as dots.

Logo style for a software application designer the layout attributes and also legendary Springfield aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the substance supporting a company logo is just as important as how it serves the organization it stands for.

Evolve logo layout created for a Springfieldinterior designer, design function a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Springfield, the personalities for letter V as well as A in center of words progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield logo design assignment was carried out for a management guide that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A Springfield business logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned equipment to other sports enthusiasts.

I designed their Springfield logo design along with a graphic that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Springfield company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Springfield area farm it was really developed for an investments broker, and this particular creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projected self-confidence, financial success, and opulence.

 Springfield Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for ostensibly facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Luckily, in this case, I nailed a bullseye with the first go.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular Springfield sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Electrical sign design for Springfield restaurnat designed by Springfield Sign Shop
Springfield logo design and brand identity design for Springfield businesses
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,

Logo designed by ImageCo, Springfield, Ohio, OH,

Logo designed by ImageCo, Springfield, Ohio, OH,

Logo designed by ImageCo, Springfield, Ohio, OH,

Logo designed by ImageCo, Springfield, Ohio, OH,

Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,
Logo designed by ImageCo, Springfield, Ohio, OH,