Springfield, Ohio Logo Design

Each and every new Springfield company knows they require a logo, but few new business owners fully recognize the vital role their business logo can play in their success, or precisely why one logo design functions far better than another. A logo has an immediate and long-term influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Springfield, Ohio businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be timeless and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle developed for a Springfield, Ohio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an old part of the city and wished to cast a vintage tone without appearing as boring or low energy. I accomplished both of these tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as germs created for Springfield, Ohio medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of healthcare which works with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more unforgettable.

logo design with a leaping environment-friendly frog made for a household enjoyable facility in Springfield, Ohio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Springfield, Ohio traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Springfield logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Springfield logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with people that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to create their business logo understand how crucial a logo design is for their business so they are way more invested in the final result. Every logo project possesses it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Springfield, Ohio publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most crucial part of a published book since it is ordinarily the very first thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was surely a winner.

 Springfield logo layout made use of for advertising and a label design for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Springfield, Ohio, layout include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design projects considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design created for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed an atmosphere of peace and class for their new hair salon. I came up with a concept that did not go the obvious course of crafting merely a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo design is frequently the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to project to their patrons.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept styled to embody the unique physical traits of the Arabian kind of equines. With an unique head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Coffee shop logo layout a little dining establishment, design includes a customized manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a changed manuscript font style which hovers over a team of elaborate lines as well as dots.

Logo style for a software application developer the layout functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it serves the company it stands for.

Evolve logo layout developed for a Springfield, Ohio indoor designer, design function a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Springfield, Ohio logo design job was done for a leadership guide that aids business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand products to other sports enthusiasts. I tailored their Springfield logo design dsign utilizing an illustration which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Springfield, Ohio area farm it was in reality created for a commodities broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projected confidence, financial success, and opulence.

 Springfield Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for ostensibly dealing with arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.