Sylvania Logo Design

Each and every new Sylvania company understands that they require a logo, yet few new business owners fully are aware of the pivotal role their company logo can make in their success, or precisely why one logo design performs better than another. A company logo has an immediate and long term impact on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Sylvania companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a Sylvania coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of the city and hoped to visualize a retro vibe without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs created for Sylvania clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, especially the field of medicine that works with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo layout with a jumping green frog created for a household fun center in Sylvania.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Sylvania travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sylvania logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Sylvania logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get objective opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how crucial a logo design is for their business so they are much more invested in the outcome. Every logo job possesses it’s share of hurdles, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Sylvania publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most essential part of a published book considering that it is ordinarily the first thing a person sees in the book shop. For a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the things folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was definitely a victory.

 Sylvania logo layout utilized for advertising and marketing and also a label layout for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this business logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Sylvania, style consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a spirit of tranquility and connection for their new hair salon. I created a concept which did not go the obvious course of making merely a stylized orchid but alternatively delivered a business logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design developed for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand concept customized to symbolize the unique physical traits of the Arabian kind of horses. With a different head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Cafe logo design a little dining establishment, design consists of a customized manuscript font style which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a modified manuscript font which floats above a group of ornate lines as well as dots.

Logo design for a software application developer the design attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it serves the organization it stands for.

Develop logo layout created for a Sylvania indoor developer, layout attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sylvania logo design project was completed for a management specialist that enables business leaders to become more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned equipment to other sports enthusiasts. I designed their Sylvania logo dsign using an illustration which garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Sylvania regional farm it was actually designed for a commodities broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projected esteem, effectiveness, and opulence.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.