Toledo Logo Design

Every new Toledo organization understands that they require a logo, but few new business owners entirely comprehend the key role their business logo will make in their becoming successful, or why one business logo performs far better than another. A logo design has a critical and sustaining effect on the prosperity of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Toledo businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Toledo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old part of the city and wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved both jobs by developing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs created for Toledo clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the branch of medicine which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family fun center in Toledo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - made for Toledo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Toledo logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Toledo logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get neutral judgements on the merit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo design recognize how essential a logo design is for their business so they are much more invested in the final result. Every logo design project possesses it’s allotment of obstacles, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Toledo book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most vital part of a published book given that it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a victory.

 Toledo logo layout utilized for advertising and also a label layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Toledo, style include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo design created for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a sense of calmness and elegance for their new hair salon. I created a design which did not go the obvious direction of creating simply a stylized orchid but rather designed a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to forecast to their clients.

Arabian equine logo style produced for an equine ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design tailored to display the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Cafe logo layout a small dining establishment, layout consists of a changed manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a modified manuscript typeface which floats above a group of elaborate lines and dots.

Logo design for a software programmer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the significance supporting a logo design is equally as important as how it brands the company it represents.

Advance logo style created for a Toledo interior developer, layout feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Toledo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Toledo logo design job was undertaken for a management expert that helps business leaders to become more successful at handling people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned goods to other sports enthusiasts. I designed their Toledo logo dsign using an illustration that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Toledo regional farm it was really devised for an investments broker, and this particular company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projects self-assurance, effectiveness, and affluence.
Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.