Toledo, Ohio Logo Design

Virtually every new Toledo venture realizes that they need a logo, however few new business owners fully realize the key role their business logo will take in their financial success, or the reason that one logo design functions better than another. A company logo has an instant and sustaining effect on the financial success of a company, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Toledo, Ohio companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Toledo, Ohio coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old part of the community and wanted to cast a vintage feel without appearing as boring or low energy. I fulfilled each of the tasks by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria made for Toledo, Ohio medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the field of medicine which works with the clinical assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more memorable.

logo style with a leaping eco-friendly frog designed for a household enjoyable facility in Toledo, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - designed for Toledo, Ohio traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather convey emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Toledo logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Toledo logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get neutral assessments on the value of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their logo design understand how important a logo design is for their organization so they are much more invested in the final result. Every logo project has it’s portion of challenges, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Toledo, Ohio book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most vital part of a published book since it is often the first thing a person sees in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was certainly a victory.

 Toledo logo design utilized for advertising and marketing and also a tag layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this logo design I strove to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Toledo, Ohio, design consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated an atmosphere of serenity and connection for their new hair salon. I came up with a concept which didn’t go the obvious direction of making just a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they wanted to project to their clients.

Arabian equine logo layout developed for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. With a different head form and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, layout consists of a modified script font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout includes a modified script typeface which floats above a group of luxuriant lines and dots.

Logo layout for a software program developer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the substance behind a business logo is just as important as how it serves the business it stands for.

Progress logo layout produced for a Toledo, Ohio interior designer, design attribute a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Toledo, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Toledo, Ohio logo design assignment was carried out for a management coach that enables business leaders to become more successful at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned goods to other sports enthusiasts. I created their Toledo business logo dsign along with an image that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Toledo, Ohio regional farm it was in reality developed for a commodities broker, and this particular trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projects assurance, financial success, and luxury.

 Toledo Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first shot.

Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.