Acute Care 360 ImageCo, Upper Arlington, Ohio, OH,

ImageCo, Upper Arlington, Ohio, OH,

Evolv Design logo designed by ImageCo, Upper Arlington, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Upper Arlington, Ohio, OH,

Upper Arlington, Ohio, OH,

ImageCo, Upper Arlington, Ohio, OH,
ImageCo, Upper Arlington, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Upper Arlington, Ohio, OH,

FSA OK logo designed by ImageCo, Upper Arlington, Ohio, OH,

Emerald Heights logo designed by ImageCo, Upper Arlington, Ohio, OH,

Club Sapphire logo designed by ImageCo, Upper Arlington, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Upper Arlington, Ohio, OH,

School board logo designed by ImageCo, Upper Arlington, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Upper Arlington, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Upper Arlington, Ohio, OH,

Smart kernels logo designed by ImageCo, Upper Arlington, Ohio, OH,

TIPS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can’t reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t contain real life samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Upper Arlington LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop unforgettable brand identities. We have performed branding work for ranchers, schools, heart surgeons, party planners, bistros, retail stores, and virtually every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be utilized as an electrical sign. As a result of our sign first technique our logo designs can, and have been used in everything from garment labels to billboards. Our sign first approach guarantees that our logos are equally effective whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and remembered no matter of scale or use.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we do ourselves. No matter the type of project we take on, business logo, website design, trade show booth, or electrical sign, we do not, and never will job out our client’s projects to contractors located outside the US. Whenever you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the conditions of how we conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Upper Arlington entrepreneur understands that they probably need a logo, however few start ups thoroughly grasp the vital role their business logo will perform in their success, or precisely why one logo design functions better than another. A business logo has a critical and lasting effect on the viability of a business, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Upper Arlington companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a business logo must be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the process of noting something so that it could be recognized, its genesis originates from the brand branded onto animals. Nowadays a brand signifies basically anything with a motive, regardless of whether it be earnings or politics, a brand is an intrinsic aspect of specifying the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to develop a mental image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone says the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the history of a lot of branding companies you’ll discover that they are quite often rebranded advertising companies. When someone claims they are in marketing lots of people will likely have an idea about what they do. Yet when a person claims “I am in branding”… it just sounds much more attractive, perhaps it’s because lots of people don’t know what it implies to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that influence understandings. This primarily consists of the name, the logo, the packaging, the colors used but can likewise consist of audio, lights, texture, signs, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the perception of a business, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and also brochures. Some visual designers also build sites as well as software interfaces. The necessary role of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing activities, outcomes and understandings.

Featured logos & signs

Retro logo layout of a bike produced for a Upper Arlington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old part of town and wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I accomplished both jobs via developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs created for Upper Arlington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family fun center in Upper Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Upper Arlington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the photos they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Upper Arlington logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Upper Arlington logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the value of a design. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design understand how essential a logo is for their organization so they are much more invested in the outcome. Every logo job possesses it’s allotment of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Upper Arlington book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most crucial part of a printed book since it is usually the very first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was undoubtedly a winner.

 Upper Arlington logo layout made use of for marketing as well as a tag layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Upper Arlington, layout consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs considering that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style developed for a Upper Arlington hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a sense of calmness and class for their new hair studio. I created a concept which didn’t go the obvious course of designing merely a stylized orchid but alternatively designed a logo which implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they really wanted to project to their customers.

Arabian equine logo layout developed for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo concept tailored to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Cafe, A Upper Arlington restaurant logo layout a small restaurant, style includes a modified manuscript typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout consists of a changed manuscript font which floats over a group of ornate lines as well as dots.

Logo layout for a software designer the design attributes as well as renowned Upper Arlington element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it brands the business it stands for.

Evolve logo layout developed for a Upper Arlingtonindoor developer, layout function a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Upper Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Upper Arlington, the characters for letter V and also A in middle of the word advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Upper Arlington logo design project was done for a leadership specialist that assists business professionals to develop into more effective at handling people, expectations, and productivity.

A Upper Arlington business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned goods to other sports enthusiasts.

I created their Upper Arlington logo design with a graphic which seizes the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Upper Arlington company logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Upper Arlington area farm it was actually developed for an investments broker, and this trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected assurance, success, and prosperity.

 Upper Arlington Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly facing arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo design created for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned Upper Arlington sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Electrical sign design for Upper Arlington restaurnat designed by Upper Arlington Sign Shop
Upper Arlington logo design and brand identity design for Upper Arlington companies
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,

Logo designed by ImageCo, Upper Arlington, Ohio, OH,

Logo designed by ImageCo, Upper Arlington, Ohio, OH,

Logo designed by ImageCo, Upper Arlington, Ohio, OH,

Logo designed by ImageCo, Upper Arlington, Ohio, OH,

Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,
Logo designed by ImageCo, Upper Arlington, Ohio, OH,