Upper Arlington Logo Design

Nearly every new Upper Arlington venture understands that they require a logo, however few new business owners entirely are aware of the essential role their company logo can take in their becoming successful, or why one logo design performs more effectively than another. A company logo has an immediate and lasting effect on the success of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Upper Arlington companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Upper Arlington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of the community and hoped to visualize a retro tone without appearing as uninteresting or low energy. I fulfilled both of these jobs via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also germs developed for Upper Arlington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the field of healthcare which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping green frog created for a household fun facility in Upper Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Upper Arlington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional journeys through the photos they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Upper Arlington logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Upper Arlington logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get impartial point of views on the value of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to design their business logo understand how vital a logo design is for their company so they are way more vested in the outcome. Every logo job possesses it’s allotment of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Upper Arlington publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most necessary part of a printed book due to the fact that it is ordinarily the very first thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Upper Arlington logo design utilized for marketing as well as a label layout for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Upper Arlington, design include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo layout developed for a hair design studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a feeling of serenity and elegance for their new hair studio. I created a design which didn’t go the obvious course of making merely a stylized orchid but alternatively designed a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to transmit to their customers.

Arabian steed logo style created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept customized to display the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Cafe logo layout a small dining establishment, layout includes a changed script font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a changed script typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software program designer the style attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it represents.

Progress logo style developed for a Upper Arlington interior developer, style feature a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Upper Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Upper Arlington logo design project was completed for a leadership guide that aids business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their used equipment to other sports enthusiasts. I created their Upper Arlington business logo dsign using an image which captures the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Upper Arlington regional farm it was really devised for a commodities broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected trust, success, and wealth.
Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.