Acute Care 360 ImageCo, Westerville, Ohio, OH,

ImageCo, Westerville, Ohio, OH,

Evolv Design logo designed by ImageCo, Westerville, Ohio, OH,

Red Panda Publishers logo designed by ImageCo, Westerville, Ohio, OH,

Westerville, Ohio, OH,

ImageCo, Westerville, Ohio, OH,
ImageCo, Westerville, Ohio, OH,

Mid Valley Pathology logo designed by ImageCo, Westerville, Ohio, OH,

FSA OK logo designed by ImageCo, Westerville, Ohio, OH,

Emerald Heights logo designed by ImageCo, Westerville, Ohio, OH,

Club Sapphire logo designed by ImageCo, Westerville, Ohio, OH,

Downtown Dogs logo designed by ImageCo, Westerville, Ohio, OH,

School board logo designed by ImageCo, Westerville, Ohio, OH,

Ferry Street Coffee Company logo designed by ImageCo, Westerville, Ohio, OH,

Stoney Forensic logo designed by ImageCo, Westerville, Ohio, OH,

Smart kernels logo designed by ImageCo, Westerville, Ohio, OH,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can’t reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to echo your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Westerville LOGO DESIGN​

For over twenty years ImageCo has been helping business owners cultivate notable brand identities. We’ve undertaken brand design work for mechanics, colleges, diamond miners, wedding singers, coffee shops, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electric sign. Because of our sign first method our logo designs can, and have been employed in everything from fashion labels to billboards. Our sign first method ensures that our logos are equally successful whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered no matter of scale or use.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design firms that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we do in-house. Regardless of the type of project we undertake, business logo, web site, trade show exhibition, or electric sign, we do not, and never will farm out our client’s projects to contractors based outside the USA. When you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and determines the terms of how we conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

It’s likely that every new Westerville company knows they probably need a logo, yet few start ups thoroughly recognize the essential role their business logo can perform in their financial success, or the reason that one logo design performs far better than another. A logo has an instant and long-term effect on the financial success of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Westerville companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a company logo should be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the act of marking something to make sure that it could be recognized, its genesis originates from the brand burned onto animals. Nowadays a brand symbolizes pretty much anything with an objective, whether it be revenue or politics, a brand is an innate aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s goal is to create a mental image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody mentions the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of many branding companies you’ll find that they are quite often re-branded advertising and marketing agencies. When someone claims they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the image of a firm, a product or an institution. Brand identity designers produce logo designs, sign designs, packaging, and collateral products such as cards, stationery, as well as sales brochures. Some visual designers also develop websites as well as user interfaces. The crucial role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, results and also understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bike produced for a Westerville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old part of the town and really wanted to visualize a nostalgic vibe without coming across as stodgy or low energy. I accomplished the two jobs via designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Westerville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of healthcare which works with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog created for a family enjoyable center in Westerville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - created for Westerville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences through the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westerville logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Westerville logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get unbiased point of views on the value of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo recognize how vital a logo is for their business so they are way more vested in the result. Every logo design project has it’s share of difficulties, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Westerville book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most vital part of a published book due to the fact that it is usually the first thing a person views in the bookstore. With respect to a publishing company, it’s the opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a winner.

 Westerville logo design used for advertising and a tag style for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be vintage cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Westerville, style include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo design developed for a Westerville hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of contentment and connection for their new hair studio. I came up with a concept that did not go the obvious path of designing simply a stylized orchid but alternatively crafted a business logo that implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to project to their clients.

Arabian steed logo layout created for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design fashioned to display the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Cafe, A Westerville Coffee shop logo layout a tiny dining establishment, design contains a customized script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style consists of a changed manuscript font which hovers over a team of ornate lines as well as dots.

Logo style for a software application designer the design functions and renowned Westerville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the business it stands for.

Progress logo design created for a Westervilleindoor developer, style attribute a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westerville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Westerville, the personalities for letter V and A in center of the word advanced have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westerville logo design project was undertaken for a leadership specialist that assists business professionals to develop into more efficient at handling people, expectations, and profitability.

A Westerville business logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand goods to other sports enthusiasts.

I created their Westerville business logo design using an illustration which garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Westerville company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Westerville regional farm it was really designed for a commodities broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected confidence, success, and opulence.

 Westerville Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st go.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Westerville sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Electrical sign design for Westerville restaurnat designed by Westerville Sign Company
Westerville logo design and brand identity design for Westerville companies
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,

Logo designed by ImageCo, Westerville, Ohio, OH,

Logo designed by ImageCo, Westerville, Ohio, OH,

Logo designed by ImageCo, Westerville, Ohio, OH,

Logo designed by ImageCo, Westerville, Ohio, OH,

Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,
Logo designed by ImageCo, Westerville, Ohio, OH,