Westerville, Ohio Logo Design

Every new Westerville company realizes that they require a logo, however few new business owners fully comprehend the crucial role their company logo will take in their financial success, or why one logo functions more effectively than another. A business logo has an immediate and lasting impact on the financial success of a company, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Westerville, Ohio businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Westerville, Ohio coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older section of the area and wished to visualize a vintage feel without appearing as stodgy or low energy. I fulfilled both of these jobs by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and bacteria developed for Westerville, Ohio clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and much more memorable.

logo design with a leaping environment-friendly frog created for a family members enjoyable facility in Westerville, Ohio.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Westerville, Ohio traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys by means of the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westerville logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Westerville logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo design recognize how crucial a logo design is for their company so they are much more invested in the result. Every logo job possesses it’s share of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Westerville, Ohio book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a published book considering that it is in most cases the first thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the things people tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a victory.

 Westerville logo style made use of for advertising and marketing and a label design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be vintage cases. For this brand concept I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Westerville, Ohio, design include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs because it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo design developed for a hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of relaxation and connection for their new hair salon. I created a concept that did not go the obvious path of designing merely a stylized orchid but instead delivered a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to forecast to their clients.

Arabian equine logo layout produced for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept customized to illustrate the unique physical traits of the Arabian type of horses. With a different head form and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the world.

Las Coffee shop logo design a little restaurant, design includes a changed script font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a changed script typeface which hovers over a group of luxuriant lines as well as dots.

Logo design for a software application developer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the company it represents.

Advance logo design created for a Westerville, Ohio interior developer, layout feature a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westerville, Ohio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westerville, Ohio logo design job was completed for a management advisor that enables business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their secondhand equipment to other sports enthusiasts. I created their Westerville business logo dsign with a graphic that garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Westerville, Ohio area farm it was really devised for a commodities broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projected self-assurance, success, and luxury.

 Westerville Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for externally encountering arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.