Westlake Logo Design

Every new Westlake business understands that they are in need of a logo, but few entrepreneurs thoroughly comprehend the key role their logo can make in their becoming successful, or precisely why one logo design performs more effectively than another. A company logo has a critical and long-term influence on the prosperity of a business, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Westlake companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike produced for a Westlake coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an old part of the area and wished to visualize a nostalgic atmosphere without coming across as boring or low energy. I achieved both jobs by means of designing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria created for Westlake medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, mainly the field of medicine which works with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping green frog created for a family members enjoyable facility in Westlake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Westlake traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences through the images they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westlake logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Westlake logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced opinions on the value of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo realize how important a logo is for their organization so they are much more invested in the outcome. Every logo design project has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Westlake publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most important part of a published book since it is usually the primary thing a person views in the book shop. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a success.

 Westlake logo layout used for advertising and marketing and a tag design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Westlake, layout consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of contentment and class for their new hair salon. I came up with a design which did not go the obvious path of creating merely a stylized orchid but rather delivered a company logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo design produced for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and very high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo design a small restaurant, style contains a modified manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a modified script font which hovers over a group of elaborate lines and dots.

Logo layout for a software program designer the design functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning supporting a company logo is equally as important as how it serves the organization it represents.

Progress logo style developed for a Westlake indoor developer, style feature a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westlake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westlake logo design project was completed for a management coach that assists business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned products to other sports enthusiasts. I created their Westlake business logo dsign using a graphic which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Westlake area farm it was actually created for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projected trust, financial success, and opulence.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.