Wooster Logo Design

Virtually every new Wooster company knows they need a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their logo will perform in their becoming successful, or the reason that one business logo performs more effectively than another. A business logo has an instant and long term influence on the prosperity of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Wooster companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike produced for a Wooster coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of the town and really wanted to cast a retro vibe without coming across as uninteresting or low energy. I accomplished both jobs by designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and germs designed for Wooster clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog developed for a family members enjoyable center in Wooster.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - developed for Wooster traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wooster logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Wooster logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with other people that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design realize how vital a logo design is for their business so they are way more invested in the end result. Every logo job possesses it’s share of hurdles, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Wooster book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most necessary part of a printed book since it is usually the initial thing a person views in the bookstore. With respect to a publisher, it’s the opportunity that they will likely ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was surely a success.

 Wooster logo style made use of for advertising and a tag style for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this brand concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Wooster, design consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.

Logo design created for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of calmness and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of crafting simply a stylized orchid but instead delivered a logo design which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to transmit to their customers.

Arabian equine logo design produced for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept tailored to exemplify the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a little dining establishment, design consists of a changed manuscript typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout includes a changed manuscript font which hovers over a group of ornate lines and dots.

Logo design for a software program designer the style features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the substance behind a business logo is just as important as how it serves the organization it represents.

Progress logo layout developed for a Wooster interior designer, style function a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wooster interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wooster logo design project was performed for a management expert that aids business leaders to become more efficient at supervising people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned products to other sports enthusiasts. I designed their Wooster business logo dsign utilizing an image that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Wooster area farm it was in reality created for a commodities broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projected assurance, effectiveness, and opulence.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.