Xenia Logo Design

Nearly every new Xenia company understands that they require a logo, however few new business owners thoroughly recognize the essential role their organization logo will perform in their success, or why one business logo functions better than another. A company logo has an instant and lasting effect on the financial success of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Xenia companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike produced for a Xenia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of the city and wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled each of the tasks by creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs developed for Xenia clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping environment-friendly frog developed for a family members fun facility in Xenia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and a tree - made for Xenia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Xenia logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Xenia logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family members as well as with people that they don’t even know so as to get unprejudiced judgements on the benefit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how vital a logo design is for their business so they are much more invested in the result. Every logo design project has it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Xenia publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a published book considering that it is often the first thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was undoubtedly a success.

 Xenia logo design utilized for advertising and marketing and also a label design for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be older cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Xenia, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo design developed for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a feeling of tranquility and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of making just a stylized orchid but alternatively delivered a logo design which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to project to their customers.

Arabian horse logo layout produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design styled to symbolize the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and very high tail posture, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Coffee shop logo design a tiny restaurant, style contains a modified manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a customized manuscript font which floats above a team of elaborate lines and dots.

Logo design for a software developer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the organization it represents.

Evolve logo design created for a Xenia indoor designer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Xenia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have actually been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Xenia logo design job was performed for a management advisor that helps business leaders to become more efficient at supervising people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned products to other sports enthusiasts. I created their Xenia logo dsign utilizing an image that seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Xenia regional farm it was actually created for an investments broker, and this particular business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projected trust, effectiveness, and prosperity.
Logo design designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.